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PIVOT AND GROW
TRAINING AND CERTIFICATIONS
OUR PURPOSE
PRESS COVERAGE
Making a difference in 2020
We’re all in this together
John L. Scott has supported our agents and employees through COVID-19 in a variety of ways, from CARES Act updates to webinars.
Here are just a few ways John L. Scott showed support
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J. Lennox Scott
We know COVID-19 isn’t over yet – and we want to continue helping our brokers and agents during this time. How can we help? Click the feedback button to share how we can assist.
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JLS cares
Providing timely updates on govt. assistance, industry updates and legal changes
Helping you pivot and grow your business
Established additional training and certifications
Living Life as a Contribution® didn’t skip a beat
Lennox served as a real estate thought-leader in the media throughout 2020
Government assistance, industry updates and legal changes
Resources to help you pivot and grow
Stay up-to-date with new training and certifications
Living Life as a Contribution®
John L. Scott Real Estate as an industry leader
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Unemployment updates Economic Injury Disaster Loan (EIDL) program CARES Act
Phil McBride shared timely information and guidance on various government changes, including:
Our executive team shared updates on relevant industry news, open house changes and office reopening procedures.
Providing timely updates on government assistance, industry updates and legal changes
Our legal team put you in the best position for success by sharing helpful legal forms and hosting Legal Lunches on relevant topics related to COVID-19.
Market-specific visitor registration forms Showing registration and release Listing addendum Updates on relevant MLS forms
Making a difference
Forms provided include:
VIEW DOCUMENTS ON MYDESK
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Social distancing does not mean social disengagement.
– Phil McBride, COO John L. Scott Real Estate
Our regular Facebook Friday event streamed live nearly every Friday on the John L. Scott Facebook page, garnering hundreds of thousands of views! John L. Scott held virtual Industry Forum events, streaming live to our brokers and office leadership on our Facebook page in spring and summer. In addition to presentations from our executives and leadership, the following industry experts joined us for these events: More than 1,800 guests registered for John L. Scott’s 2020 Convention. This event was virtual for the first time ever, bringing world-class speakers to the John L. Scott stage. This provided an opportunity for our agents and leadership to gain knowledge and inspiration from experts like:
We delivered best practices on strategies our agents are using to win listings and help clients in 2020.
Resources
• Marketing and advertising items, including digital ads, postcards, creative elements and more • Email campaigns and social media graphics • Resources to assist sellers and buyers • Safe Showing signs • Technology tools and trainings • Peer tips from fellow agents
Resources available to agents:
FB FRIDAYS
Stefan Swanepoel Howard Behar Bob Goldberg and Vince Malta Farrah Wilder Phil Soper Isaac Stegman Marki Lemons Ryhal Ron Medved Constance Freedman Richard Robbins Leslie Appleton-Young
Our regular Facebook Friday event streamed live nearly every Friday on the John L. Scott Facebook page, garnering hundreds of thousands of views! Guests included:
100k+ views!
Expertise!
“
Best practices for virtual open houses
Virtual buyer/seller seminars
John L. Scott’s Boost program
Top video strategies
Stefan Swanepoel Leslie Appleton-Young Marki Lemons Ryhal Vince Malta Howard Behar Bob Goldberg Constance Freedman Farrah Wilder
To watch previous Facebook Fridays videos, click here
Marketing and advertising items, including digital ads, postcards, creative elements and more Email campaigns and social media graphics Resources to assist sellers and buyers Safe Showing signs Technology tools and trainings Peer tips from fellow agents
To assist with the ease of access to key information during this Stay Home, Stay Safe period, we created this COVID-19 hub in MyDesk to house all general information regarding coronavirus, in addition to insights from leadership, best business practices, available trainings, tips on staying connected with your relationship database, newly-required legal documents, and much more – all categorized for an easy search experience! Agents have access to materials including: Our regular Facebook Friday event streamed live nearly every Friday on the John L. Scott Facebook page, garnering hundreds of thousands of views! Guests included: John L. Scott held virtual Industry Forum events, streaming live to our brokers and office leadership on our Facebook page in spring and summer. In addition to presentations from our executives and leadership, the following industry experts joined us for these events: Mike DelPrete, Title Topic: Post Pandemic Industry Recovery Michael Ferrara: “Mindset and Motivation to Get Listings Today” Scott Feldman: “Secure Listings and Elevate Your Digital Marketing Game” Travis Saxton: “UCR Empowered by Technology” Katie Lance: “The Ultimate Approach to Social Media Marketing” Larry Kendall: “Thriving in Turbulent Times” Charles Williams: “Want More Listings? Elevate Your Lead Generation and Lead Conversion With Buyside” Vanessa Kirk Bailey: “What’s New With the Ronald McDonald House” Dr. Lee Davenport: “There Goes The Neighborhood: The History of Race and Homeownership” Simon T. Bailey: “Create a Culture Where Everyone Matters” More than 1,800 guests registered for John L. Scott’s 2020 Convention. This event was virtual for the first time ever, bringing world-class speakers to the John L. Scott stage. This provided an opportunity for our agents and leadership to get knowledge and inspiration from experts like: Seth Godin: “The Stories That Make Us Human” Dr. Lawrence Yun: “Economic and Real Estate Market Outlook” Greg Bell: “What’s Going Well” Dr. Marci Rossell: “The Economy 2021: Inauguration, Interest Rates, and Recovery” Margo Wheeler and J. Lennox Scott: “At Home With Diversity” Executives J. Lennox Scott, Emmanuel Fonte and Phil McBride were invited to share their industry insights by LeadingRE as virtual guest speakers.
To assist with the ease of access to key information during this Stay Home, Stay Safe period, we created this COVID-19 hub in MyDesk. This houses all general information regarding coronavirus in addition to insights from leadership, best business practices, available trainings, tips on staying connected with your relationship database, newly-required legal documents, and much more – all categorized for an easy search experience!
Chairman and CEO of T3 Sixty
Senior Vice President and Chief Economist for the CALIFORNIA ASSOCIATION OF REALTORS® (CAR)
Social Media Speaker and Facebook Live Host
2021 Immediate Past President of National Association of REALTORS®
Previous President of Starbucks Coffee
Chief Executive Officer of National Association of REALTORS®
Founder and Managing Partner of Moderne Ventures
Chief Diversity, Equity and Inclusion Officer for CALIFORNIA ASSOCIATION OF REALTORS® (CAR)
As industry thought leaders, John L. Scott executives were invited by Leading Real Estate Companies of the World® to share their real estate insights as virtual guest speakers. The following presentations were given:
Agents have access to materials including:
Mike DelPrete, Global Real Estate Tech Strategist “Post Pandemic Industry Recovery” Matthew Ferrara, Philosopher and Speaker “Mindset and Motivation to Get Listings Today” Scott Feldman, VP of Business Development at HomeSpotter “Secure Listings and Elevate Your Digital Marketing Game” Travis Saxton, VP of Technology Consulting at T3 Sixty “UCR Empowered by Technology” Katie Lance, CEO and Founder of Katie Lance Consulting “The Ultimate Approach to Social Media Marketing” Larry Kendall, Author of Ninja Selling “Thriving in Turbulent Times” Charles Williams, Founder and CEO of Buyside “Want More Listings? Elevate Your Lead Generation and Lead Conversion With Buyside” Vanessa Kirk Briley, Director of Special Events for Ronald McDonald House Charities of Western Washington and Alaska “What’s New With the Ronald McDonald House” Dr. Lee Davenport, Real Estate / Business Educator “There Goes The Neighborhood: The History of Race and Homeownership” Simon T. Bailey, Author and Life Coach “Create a Culture Where Everyone Matters”
Guests included:
Seth Godin, Author and Blogger “The Stories That Make Us Human” Dr. Lawrence Yun, Chief Economist and Senior VP of Research at NAR “Economic and Real Estalete Market Outlook” Greg Bell, Motivational Speaker, Business Consultant and Leadership Seminar Trainer “What’s Going Well” Dr. Marci Rossell, Expert Economic Forecaster “The Economy 2021: Inauguration, Interest Rates, and Recovery” Margo Wheeler, Managing Broker and J. Lennox Scott, Chairman and CEO “At Home With Diversity”
Our leadership team speaking to the nation
J. Lennox Scott, Chairman and CEO “Leading Through Challenging Times” Phil McBride, COO/CFO “The PPP Program for Real Estate” and “John L. Scott’s Mastermind Groups” Emmanuel Fonte, Vice President of Ultimate Client Relationship® & Digital Strategies “Orchestrating Unique and Enduring Customer Relationships”
Established additional training and certifications to help you adjust
Virtual presentation tools and tips Business strategies for COVID Cloud CMA Live Property Tracker Website Designer UCR Database strategies Buyside home valuation system Social media strategy
A live and interactive training calendar was created to bring valuable webinars on servicing clients to our brokers and agents. Highlights included:
We offered comprehensive education on the top tools brokers and agents are using today to find success, including how to host virtual open houses via Zoom. We launched the Buy | Sell Safe™ certification program so clients know you’re equipped to provide an unparalleled real estate experience, while protecting the health and safety of all those involved. We began launching Market Ready Plus+™ program in certain areas. More than 630 brokers attended Market Ready Plus+™ webinars to learn about this new offering and get certified for the program so they can offer it to their clients. The Instant Purchase Plus+™ program was rolled out in select markets. Instant Purchase Plus+™ webinars were held for Portland brokers and we have begun to roll it out in Seattle. In addition to supplemental training for existing brokers, our training department moved Career Activator completely online, providing access to brokers across John L. Scott’s entire footprint.
John L. Scott never missed providing a meal to Ronald McDonald Houses, as we continued to support them throughout the pandemic through delivering catered meals for the House residents. Many John L. Scott offices and agents got creative giving back – including hosting food drives, making face masks, delivering meals to seniors, holding toy drives for children, supporting those impacted by Oregon wildfires and more. John L. Scott sponsored the KOMO Miracle Makers telethon supporting Seattle Children’s Hospital. The telethon raised nearly $243,000 in pledges and sponsorship! In December, the John L. Scott Foundation was the presenting sponsor of Bender’s 18th Annual One Big Give, which raised a total of $270,491 for Seattle Children’s Hospital! $35,000 of this total was donated by the John L. Scott Foundation.
The John L. Scott Lake Tapps, Enumclaw and Tacoma North offices fundraised along with $4,053 in cash donations across the John L. Scott Poulsbo, Port Orchard, Kingston and Silverdale offices as part of their fall food bank drives. John L. Scott West Seattle donated The Tacoma University Place office John L. Scott offices in Kitsap County (Bainbridge Island, Kingston, Poulsbo, Silverdale and Port Orchard) John L. Scott offices in Olympia, Lacey and DuPont by the John L. Scott Vancouver office. JLS Gig Harbor
Living Life as a Contribution didn’t skip a beat
®
This is just a sampling of some of the great ways John L. Scott offices gave back in 2020!
$20,000 for the Bonney Lake Food Bank.
Nearly 6,000 pounds of food was collected for Kitsap County food banks,
more than $1,000 in food and gifts to local families around Christmas.
donated 20 Thanksgiving turkeys to families.
organized a blood drive, amounting in three gallons of blood, helping 63 individuals.
donated 1,633 pounds of food and $1,050 in cash to the Thurston County Food Bank.
More than $2,500 was raised for the Clark County Food Bank
donated $1,370 to the Gig Harbor Peninsula FISH Food Bank.
J. Lennox Scott served as a real estate thought-leader in the media throughout 2020
The Oregonian: The hottest Portland-area neighborhoods: Sales grew in these zip codes Realty Times: Guess Who’s Coming To Real Estate? A Surge Of New Agents Prepared To Hit the Ground Running Inman: John L. Scott Real Estate launches zavvie-powered iBuyer in Portland RISMedia: RISMedia’s CEO Exchange Shines a Light on Lessons Learned Throughout the Global Pandemic REALTOR Magazine: Getting Comfortable With Conversations on Race and Real Estate Mansion Global: The Owners of This Boat-Turned-House Outside Seattle Are Abandoning Ship The Week: 6 beautiful homes built in the 1960s Seattle PI: When is the best time to buy or sell a house in Seattle during the pandemic? We asked the experts Realty Times: Taking It Up A Notch: Agents In The Year Of Pandemic Step Up To Meet The Challenge Seattle Met: Seattle Real Estate Begins to Turn the Dial Back to Normalcy
As industry thought leaders, John L. Scott executives were invited by Leading Real Estate Companies of the World (LeadingRE) to share their real estate insights as virtual guest speakers. The following presentations were given: J. Lennox Scott: “Leading Through Challenging Times” Phil McBride: “The PPP Program for Real Estate” and “John L. Scott’s Mastermind Groups” Emmanuel Fonte: “Orchestrating Unique and Enduring Customer Relationships”
John L. Scott Real Estate was featured often in local, national and trade media, as journalists looked to our insight and expertise on the real estate market. In 2020, media coverage amounted to more than 970 million impressions!
T360: Lennox Scott and the Power of a Positive Mindset
This is just a small sampling of stories John L. Scott was featured in!
