Voluntarism - Guarantee clients’ decisions are grounded in voluntary action and non-coercion.
Informed Choice - Provide accurate, complete, correct, and comprehensible information so individuals and couples can make informed reproductive health and contraception decisions.
Contraceptive Method Choice - Make the broadest feasible range of contraceptive methods available and accessible, that are appropriate to the level of service.
Client-centered - Create a safe, non-judgmental environment that respects and recognizes client reproductive intentions (delaying, spacing, or limiting pregnancy), lifestyles, and preferences throughout their lives.
High Quality - Ensure availability of safe and high quality contraceptive products and build knowledge, skills, and competencies of care providers for provision of evidence-based family planning information and voluntary services.
Continuity of Care - Build and sustain systems to support clients through an uninterrupted supply of contraceptives and related commodities, integrated services along the reproductive life course where feasible, referral systems, and follow-up care.
Equity - Strive to identify and understand social, ethnic, financial, geographic, age-related, linguistic, and other barriers that may inhibit health seeking behavior and voluntary contraceptive use, and make programmatic adjustments to overcome these disparities.
Gender Equality - Endeavor to be inclusive of women and men by removing barriers to their active engagement and decision-making, recognizing the role of family planning in supporting more equitable power dynamics and healthy relationships.