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Fintech competitors
primary accounts
This is the complete web of financial accounts that Zac has a relationship with. This network of services and products is even more complex than it looks – most of these accounts are connected to each other in order to make payments and move money.
These are the main checking accounts and companion savings accounts that Zac uses. He has a debit card for each one, and mostly uses his smartphone to manage the accounts.
These are the so-called neobank financial technology companies who are actively pursuing a deeper relationship with Zac. Most are developing, or have, the capacity to serve as primary financial institutions.
This is Zac. He’s a real person — in his mid-30s, has a wife, three children, and a dog. He works as a full-time remote employee. He rents a home, has paid his car off, and has significant student debt. He’s working on building his credit score in hopes of buying a house.
His financial life is a web of financial institutions, fintech companies, credit card companies. And he has offered to share some of that information here.
We asked him, “Who is your primary financial institution?” Watch this short video: his answer may surprise you.
Look through the eyes of a real consumer.
Click the buttons below to explore the map in detail.
Capitol Credit
Union
Capitol Credit
Union
Capitol Credit
Union
Click the buttons below to explore the map in detail.
