Your consumer play-by-play:
The generations explained
What separates Generation Y from X? Is Generation Z even a thing? If you've ever felt psyched out by these curveball names, you're not alone. But think about this: Gen Y (a.k.a. Millennials) will earn 46% of total income in the U.S. by 2025. Unless you understand who they are and what they want, you won't have a chance to serve them (and that goes for every generation).
Sources: https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z https://www.kasasa.com/articles/generations/modern-millennials https://www.experian.com/blogs/ask-experian/research/baby-boomers-and-studen-loan-debt/ https://www.investopedia.com/articles/personal-finance/032216/are-we-baby-boomer-retirement-crisis.asp https://www.consumerbankers.com/sites/default/-files/2014-06018%20White%20Paper%20-%20Harland%20Clarke.pdf
Hover to see more statistics for each generation.
Don't strike out – keep these generational stats on hand to score a home run with consumers.