Where are borrowers now?
At a time when consumers may have limited branch access, getting new borrowers can be difficult. Kasasa Loans offers a marketing upgrade to help you boost loan growth and develop new relationships with consumers by meeting them where they are today.
With premium placement on Google Search Engine Results Pages (SERPs), you'll get increased traffic and quality leads to your website. You're only charged when someone clicks on the ad (known as "pay-per-click" or "PPC"). And we'll target the most relevant users based on geo-location and key words.
Dominate Google with paid search.
Digital display is a
cost-effective way to enhance your top-of-funnel marketing efforts. Campaign tracking provides insight into where consumers are coming from, and we'll provide monthly reporting and continuous optimizations to boost your campaign's performance.
Generate brand awareness with digital display.
Most online account opening platforms require consumers to go in-branch to provide funding. INMO+ features ACH, PayPal, and credit/debit card funding options for an end-to-end experience.
Take them to the finish line.
A distracted applicant won't convert. INMO+ holds a consumer's attention with streamlined questions, prefill options, and the ability to open
multiple products within minutes.
Complete the consumer's positive experience with a fast follow-up! INMO+ provides immediate notification of application status or approval with identity verification and automated decisioning working behind the scenes to take the load off your team.
Get the most out of Kasasa Loans with enhanced digital marketing.
Upgrade your marketing strategy for the modern lending landscape. Now you can attract more borrowers and offer them the digital lending experience they're looking for.
Contact us for a Performance
Marketing demo today.
Which one would you like to explore first?
FIRSTBranch attracts consumers while INMO+ onboards them fast.
They work separately —
and even better together.
More and more borrowers are searching online.
Are you there to meet them?
In 2019, most consumers were performing research for loans online and preferred digital loan applications. Yet 48% of financial institutions weren't equipped to serve an end-to-end borrowing experience.
The current lending landscape:
Source: 2019 Digital Banking Report
Amid the pandemic, consumers' Google searches for loans reached historical peaks — and have continued to see
year-over-year increases from 2019.
Loans search trends have accelerated during the COVID-19 pandemic.
Advertising online for loans is a competitive market and can be expensive. And now advertisers are competing with the election year, retail stores, and restaurants who are marketing digitally during this time. All of this adds up to increased costs for clicks
Performance Marketing maximizes your budget and protects your Kasasa Loans investment by targeting digital channels where consumers are actively shopping
Performance Marketing reaches potential borrowers everywhere they are online.
Explore the channels included with Performance Marketing.
"Home improvement loans" peaked at 1.4x higher than the previous year.
"Auto loans" peaked at 1.2x higher than the previous year.
"Personal loans" peaked at 1.2x higher than the previous year.
of consumers research auto pricing online
of financial institutions said they can complete an end-to-end digital loan process
of consumers prefer to apply for a loan digitally
Source: Google Analytics
Through our Channel Partner Program, consumers are targeted by digital advertising and matched to your institution based on a customizable pre-screened application and soft credit pull. Then they’re directed to an online loan application or contact info
to begin their relationship with your institution.
with our Channel Partner Program.
“Home improvement loan” peaked at 1.4x higher than the
“Auto loan refinance” peaked at 1.7x higher than the previous year.
"Personal loan refinance" peaked at 1.8x higher than the previous year.
Schedule a demo