AND KENCO
A Kenco Case Study
Paula's Choice
The Paula’s Choice + Kenco
In May 2020, Paula’s Choice signed with Kenco to open an additional supply node for fulfillment support. Within months, Kenco became the brand’s primary supply node, driven by the rapid growth of online demand.
Today, Kenco operates the Paula’s Choice distribution center in Perris, California, managing three major value streams:
B2B distribution to retailers and partners
Direct-to-consumer (B2C) fulfillment from Paula’s Choice websites
Amazon packaging line to support eCommerce acceleration
Relationship
Agile Operations, Reliable Results
Inside the Partnership
About Paula’s Choice
Founded more than 25 years ago by beauty expert Paula Begoun, Paula’s Choice Skincare creates products that are safe, effective, cruelty-free, and fragrance-free—helping people achieve healthy, beautiful skin through science-backed formulas.
Paula’s Choice sells primarily through direct-to-consumer eCommerce channels, shipping worldwide from its U.S. fulfillment network. Every aspect of its operation is guided by a core belief in integrity, agility, and customer trust.
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In-Store Display Creation
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About Kenco
Kenco provides integrated logistics solutions including distribution and fulfillment, transportation management, material handling services, and supply chain technology—all engineered for operational excellence.
With over 75 years of experience, Kenco has built lasting customer relationships through common-sense solutions that drive uncommon value.
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When rapid eCommerce growth demanded agility and precision, Paula’s Choice turned to Kenco—sparking a partnership built on trust, speed, and innovation.
CASE STUDY: distribution
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Paula’s Choice runs on an agile operational model, constantly re-evaluating priorities and redefining what “done” looks like. The company thrives on speed, adaptability, and innovation—embracing change to meet the demands of a fast-moving beauty industry.
Kenco mirrors that agility. Its teams have kept pace with Paula’s Choice’s growth, maintaining operational precision and flexibility while scaling fulfillment to match global demand.
Together, the two companies have built a partnership defined by:
Rapid response to shifting consumer demand
Scalable operations that support multiple value streams
Strong communication and continuous improvement across teams
A Partnership That Grows with the Brand
Paula’s Choice continues to evolve its logistics strategy with Kenco as a trusted fulfillment partner—aligning speed, quality, and service to the brand’s mission of delivering truth in beauty to customers worldwide.
For more than 20 years, Kenco and Reckitt have partnered to deliver reliable, high-performance logistics solutions that help Reckitt pursue its purpose: to heal, protect, and nurture in the relentless pursuit of a cleaner, healthier world.
The Paula’s Choice + Kenco
Paula’s Choice runs on an agile operational model, constantly re-evaluating priorities and redefining what “done” looks like. The company thrives on speed, adaptability, and innovation—embracing change to meet the demands of a fast-moving beauty industry.
Kenco mirrors that agility. Its teams have kept pace with Paula’s Choice’s growth, maintaining operational precision and flexibility while scaling fulfillment to match global demand.
Together, the two companies have built a partnership defined by:
Rapid response to shifting consumer demand
Scalable operations that support multiple value streams
Strong communication and continuous improvement across teams