AND KENCO
A Kenco Case Study
RECKITT
The Reckitt + Kenco
Kenco does a great job of sustaining our pace—keeping us grounded while allowing us to sprint when we need to.
Relationship
Aligned for Success
Inside the Partnership
About Reckitt
Headquartered in the UK, Reckitt is a global consumer goods leader behind some of the world’s most trusted hygiene, health, and nutrition brands—including Lysol, Air Wick, Finish, Enfamil, and more.
With operations spanning continents and categories, Reckitt’s success depends on speed, consistency, and precision—moving fast while maintaining the highest standards of quality and safety.
Blue Buffalo offers specialized pet food through its direct-to-consumer (DTC) channel, Blue at Home, shipping approximately 400 orders daily across the western U.S. Integrating DTC fulfillment into a traditional distribution center presented challenges, particularly as shifting from pallet picking to each picking increased costs.
Blue At Home
These optimizations streamlined fulfillment while maintaining Blue Buffalo’s commitment to delivering quality pet food.
In-Store Display Creation
Blue Buffalo needed a partner to construct and ship in-store POP displays, a labor-intensive process requiring hands-on assembly and the ability to scale quickly during peak seasons.
Kenco implemented a streamlined process to build and ship over 75,000 displays annually, adapting to seasonal demand fluctuations.
Key solutions included:
Establishing an agile operation that scales up or down as needed
Efficiently managing labor-intensive assembly while maintaining quality
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About Kenco
Kenco provides integrated logistics solutions including distribution and fulfillment, transportation management, material handling services, and supply chain technology—all engineered for operational excellence.
With over 75 years of experience, Kenco has built lasting customer relationships through common-sense solutions that drive uncommon value.
Visit KencoGroup.com to learn more.
To optimize operations, Kenco organized a three-day Kaizen event, bringing together floor associates, management, and Blue Buffalo stakeholders. Participants applied Gemba principles and analyzed batching, cycle times, and order flow to identify inefficiencies.
Key improvements included:
Relocating the top 80% of ordered products to a designated warehouse area
Creating a dedicated space for efficient picking, packing, and shipping of Blue at Home orders
This approach ensures Blue Buffalo's retail displays are produced and delivered on time, even during peak demand.
For more than 20 years, Kenco and Reckitt have partnered to deliver reliable, high-performance logistics solutions that help Reckitt pursue its purpose: to heal, protect, and nurture in the relentless pursuit of a cleaner, healthier world.
100%
On-Time Shipping
ZERO
Quality Errors
ZERO
Safety Incidences
CASE STUDY: distribution
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Kenco has supported Reckitt’s U.S. logistics and warehousing operations for over two decades, managing four major distribution sites and providing both transportation and warehousing services.
This long-standing partnership is built on shared values and aligned cultures—where both teams embrace innovation, agility, and a drive to win.
Across every facility, Kenco’s relationship-based approach and people-first culture ensure operational excellence and seamless collaboration.
Reckitt’s culture thrives on speed and adaptability—“We love to win. We fail fast and learn forward.” Kenco mirrors that mindset, bringing the structure, technology, and discipline that enable Reckitt to move faster with confidence.
About Reckitt
Headquartered in the UK, Reckitt is a global consumer goods leader behind some of the world’s most trusted hygiene, health, and nutrition brands—including Lysol, Air Wick, Finish, Enfamil, and more.
With operations spanning continents and categories, Reckitt’s success depends on speed, consistency, and precision—moving fast while maintaining the highest standards of quality and safety.
Looking Ahead
As Reckitt continues expanding its footprint across the U.S., Kenco remains a trusted partner—delivering people, technology, and performance that drive customer satisfaction and global growth.
George Georgiadis
Director of Logistics,
Reckit
Every 3PL can move product. It’s the people and the technology that make Kenco different.
Brian James
Sr. Manager of Hygiene, Warehousing,
Reckitt
Kenco’s operational framework—anchored by its six pillars of excellence—ensures reliability across Reckitt’s network. From daily fulfillment to long-term strategy, the partnership balances agility and precision, keeping Reckitt’s supply chain strong through every challenge.
Together, Reckitt and Kenco continuously enhance operations through:
Data-driven visibility tools to increase accuracy and speed
Lean and value-stream mapping to eliminate inefficiencies
Collaborative problem-solving that drives measurable improvements
Delivering Consistency and Value
Kenco does a great job of sustaining our pace—keeping us grounded while allowing us to sprint when we need to.
Kenco has supported Reckitt’s U.S. logistics and warehousing operations for over two decades, managing four major distribution sites and providing both transportation and warehousing services.
This long-standing partnership is built on shared values and aligned cultures—where both teams embrace innovation, agility, and a drive to win.
Across every facility, Kenco’s relationship-based approach and people-first culture ensure operational excellence and seamless collaboration.
