At Kerry, we don’t claim to know the future. But we’re ready for it. By preparing ourselves with knowledge and research today; by nurturing a culture of forward-thinking, we can begin to see the shape of tomorrow.
To us, the future is a place of boundless possibilities. Where dedication and innovation come together to create a better world. We see a world where where we can inspire great food and nourish life. A world where, together with you, we can really make a difference.
This is Kerry’s FutureLens.
SCENARIO PLANNING: Exploring a range of potential outcomes and impacts to prepare and adapt to a range of future long-term outcomes
How did we create Kerry FutureLens?
1.
Trends Scan
Explore large scale shifts and relevant trend using internal Kerry tools & external resources
2.
Outward-View
Orient to evolving needs and market conditions through external experts to identify implications to reimagine tomorrow
3.
Inward-View
Evaluate signals in relation to Kerry’s inward view, to define how we might leverage and act upon them
4.
Generate
Generate Future Scenarios– narratives of what might be coming for our world in 7+ years
5.
Create Change
Through working with our customers, creating the future of science backed, sustainable nutrition
Understand Change
Change evaluation through Inspiring Food, Nourishing Life
Insight & Platform Generation & Signals to Explore
Consumer Change
DETECT
Systematic Change Detection through macro forces exploration, human understanding and living insight
Customer Success
Strategic Activities to drive success with customers across technologies, capabilities and alignment
DELIVER
External environment
Expanded business environment
Dynamic Foresight System
Moving from Insight to Future Readiness
Kerry FutureLens Scenarios
The process pushes thinking away from a linear view of the future by considering how trends converge to create more divergent outcomes
Understand the longer term (5-10 years) possibilities & plausible futures
Promote thought leadership to external stakeholders & customers
Structured framework for understanding business risks & challenges
Identify white space opportunities
Future-proofing major decisions, investments & plans
Today's Landscape
Future Landscape
Scenarios Thinking Enables us to...
Build Future Scenarios: Scenario Framework & Logic
How did we get here?
About the Axes & Polarities:
X axis
A future world where...
The impact of climate change is catastrophic and is reshaping the world and our lives as we know it.
A future world where...
The planetary system remains comparatively stable to how it is today, with no major shifts in how the climate currently impacts our world and lives.
Examples of outcomes:
Volatile resource availability
1.7°- 2.0° global average temperature rise
Highly regular extreme weather events
High rates of disease and pest outbreak
High rates of supply chain disruption and food shortages
High rates of climate migration and climate refugees
Examples of outcomes:
Relative stability of resources
1.3°- 1.5° global average temperature rise
Infrequent extreme weather events (stable weather)
Stable rates of disease and pest outbreaks
Supply chains relatively stable
Limited climate migration and climate refugees
Planetary Health Catastrophic
Planetary Health Manageable
Our 2030 future scenarios at a glance. These worlds will be used to enable outward thinking and future preparedness.
Summary narratives on how the world of food and beverage might look in 2030…
…A wholly modern food system exists that produces lower cost, superior food that imposes a fraction of the externalised impacts on society and the environment – all enabled by mass scientific advancements.
…Moving towards regenerative and circular systems which yield more social and environmental benefits than they extract, shifting away from an approach to sustainability focused on mere mitigation and minimising damage.
…A future filled with high threats, self-interest, polarisation, uncertainty and inequality, yet the basic human needs for survival and pleasure still exist, presenting opportunities for those that can adapt and thrive with less.
…The promise and possibilities of digital transformation have come to fruition, optimising and disrupting business models, governments and societies alike – no more so than throughout the food industry value chain.
…Enhancing our experiences and emotions through a greater understanding of our mental health and states of consciousness. Experiential interactions focused on sensations and pleasure have reached the mainstream.
…Approaches to personal health becoming fully proactive, holistic and integrated into everything we do by a greater understanding the impact of nutrition on body and mind, allowing us to live better for longer.
…A conscious societal and structural “down-sizing” and decoupling of society in the pursuit of finding certainty amidst a turbulent world, with sourcing and consumption moving closer to “home”.
Planetary health catastrophic
Consumption access expands
Consumption access retracts
Planetary health manageable
Think beyond a single future
The “real” future is likely to contain elements of all of the scenarios, as shown by the blue shading here, but considering the extremes has allowed us to uncover possibilities and outliers we may otherwise not have seen.
Why Scenarios?
Think beyond a single future
Planetary Health Catastrophic
Planetary Health Manageable
Planetary Health Catastrophic
Planetary Health Manageable
Back
Consumption Access Retracts
Consumption Access Expands
A future world where...
consumers have plentiful choice and freedoms
Examples of outcomes:
More choice and unrestricted diets
Free movement of goods and people
More globalised influence
Fragmentation
High levels of innovation
Affordable goods, travel & leisure experiences
Increasing spheres of influence
Consumption Access Retracts
Consumption Access Expands
Examples of outcomes:
Less choice and more restricted diets
Movement of people and goods restricted
More localised influence
Monopolisation
Lower levels of innovation
Unaffordable goods, travel and leisure experiences
Shrinking spheres of influence
A future world where...
consumers have less choice and autonomy over their lives
Consumption Access Expands
Consumption Access Retracts
Back
About the Axes & Polarities:
Y axis
Planetary Health Catastrophic
Planetary Health Manageable
A future world where...
The impact of climate change is catastrophic and is reshaping the world and our lives as we know it.
Examples of outcomes:
Volatile resource availability
1.7°- 2.0° global average temperature rise
Highly regular extreme weather events
High rates of disease and pest outbreak
High rates of supply chain disruption and food shortages
High rates of climate migration and climate refugees
Examples of outcomes:
Relative stability of resources
1.3°- 1.5° global average temperature rise
Infrequent extreme weather events (stable weather)
Stable rates of disease and pest outbreaks
Supply chains relatively stable
Limited climate migration and climate refugees
A future world where...
The planetary system remains comparatively stable to how it is today, with no major shifts in how the climate currently impacts our world and lives.
About the Axes & Polarities:
X axis
Consumption Access Retracts
Consumption Access Expands
A future world where...
consumers have plentiful choice and freedoms
Examples of outcomes:
More choice and unrestricted diets
Free movement of goods and people
More globalised influence
Fragmentation
High levels of innovation
Affordable goods, travel & leisure experiences
Increasing spheres of influence
Consumption Access Retracts
Planetary Health Manageable
Examples of outcomes:
Less choice and more restricted diets
Movement of people and goods restricted
More localised influence
Monopolisation
Lower levels of innovation
Unaffordable goods, travel and leisure experiences
Shrinking spheres of influence
A future world where...
consumers have less choice and autonomy over their lives
Consumption Access Expands
Consumption Access Retracts
Back
About the Axes & Polarities:
Y axis
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Consumption Access Retracts
Consumption Access Expands
A future world where...
consumers have plentiful choice and freedoms
Examples of outcomes:
More choice and unrestricted diets
Free movement of goods and people
More globalised influence
Fragmentation
High levels of innovation
Affordable goods, travel & leisure experiences
Increasing spheres of influence
Consumption Access Retracts
Consumption Access Expands
Examples of outcomes:
Less choice and more restricted diets
Movement of people and goods restricted
More localised influence
Monopolisation
Lower levels of innovation
Unaffordable goods, travel and leisure experiences
Shrinking spheres of influence
A future world where...
consumers have less choice and autonomy over their lives
Consumption Access Expands
Consumption Access Retracts
Back
About the Axes & Polarities:
Y axis
