Profile
"West Oak’s success has come from always putting our clients’ best interests first and always finding ways to improve and add more value to them"
Andrew mcquiston,
west oak family office, wellington-altus private wealth
Mortgage broker, business owner, marathon runner, mother, and strong advocate for change in the brokering space, Belinda Gibson is a force to be reckoned with.
She is founder and director of TM Finance Group (TMFG), a multiple award-winning brokerage that offers one of the broadest services in the country, assisting individuals and businesses in both Melbourne and Gippsland.
Sole broker and leader of an award winning all-female team delivering exceptional customer service for new and returning customers, Belinda – and her team’s – mantra in business is: What’s one more thing?
On a constant search for improvement, the “things” she refers to are basically actions for betterment; in the sales pipeline, for the customer, for her staff, for the industry, for women, and for herself. She is always asking herself: What is one more way I can make things better?
The business is in its sixth year, but 2021 was her most successful with loan writing up 162% from 2020. Gibson and her boutique brokerage wrote not only residential lending but also commercial/business and equipment finance. TMFG also opened its second office in the Gippsland region of Victoria in 2021.
She accredits her success over the last 12 months in part to accessing a mentor and restructuring her business. By streamlining processes, specifically in loan transactions, she found room to focus squarely on her clients.
To Gibson, customer service is a holistic philosophy. Since the conception of TMFG, she has serviced every one of her customers in every area of their journey. And she does so whether they are buying a $130,000 block of land or borrowing $1m to support commercial growth. At TMFG, everyone receives the same level of service, regardless of age, experience, or borrowings.
TMFG went on a recruitment drive in 2021, hiring two new female team members, who she believes are right to support the changes and growth she has initialised.
“I literally turned my business upside down in 2021, with a complete turnover in staff and changed my processes from start to finish,” she says.
“I now have more time to spend with customers, lead generation and meeting new referrers, which is hugely satisfying.”
The fact that her entire team is female is also one more thing she is proud of. Being an advocate for women in the broker space is a no-brainer for Gibson.
Having pushed uphill for years to build a successful career in a male-driven arena, she has always championed bringing more females to the fore and is constantly looking for ways to make that happen, believing strongly it would benefit the industry. She compares that process to a marathon, which she is also familiar with as a competitor.
“There should be greater gender equity in the mortgage broking profession, and wherever possible I use my position as a broker and business owner to push for change.”
TMFG is a female-led, all-female team that is still sadly considered an anomaly. For Gibson, it’s the future she wrote for herself.
“I’ve proudly built an all-female team at TMFG with flexible work hours as a core philosophy,” she explains.
“I set clear tasks and targets, while giving each employee the flexibility to fit work around their other commitments as caregivers.”
She says her team feels trusted and valued, and they in turn deliver first-rate results. One of her two new hires was previously in a client-facing role at Westpac and now has the freedom to take her children to sports commitments, while the other has young children who are thrilled to have her home more.
“My eldest employee is 69 years old and has her own responsibilities as a grandparent,” says Gibson.
“I ensure everyone feels supported, as a happy team leads to happy clients.”
2/321A Koornang Road, Carnegie, VIC 3163
0448 275 630
bgibson@tmfinancegroup.com.au
linkedin.com/in/belinda-gibson-a49a612a
tmfinancegroup.com.au
Belinda Gibson
Director
TM Finance Group
Read on
Special Report
Home
Bio
Milestones
Profile
Milestones
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Ted Talk in collaboration with key media
Year 7 Community Leader and Leader for Learning Technologies and Platforms at Northern Beaches Christian School
Master of Business Administration, 2017–2019
2021
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1993
2000–2006
2014
2016–2017
2019–2021
Belinda Gibson
Director
TM Finance Group
Read on
Special Report
Home
Bio
Milestones
Profile
Milestones
Insurance Business Magazine | Key Media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
1993
2000–2006
2014
2016–2017
2019–2021
Belinda Gibson
Director
TM Finance Group
Read on
Special Report
Home
Bio
Milestones
2022
2016–2017
2014
2000–2006
1993
2019–2021
Insurance Business Magazine | Key Media
Winner, Better Business Awards - Best Customer Service Individual, 2019
AMA Winner, Brokerage of the Year Diversification, 2020
Winner, Better Business Awards - Best Customer Service Individual, 2021
Opened second office in regional Victoria in 2021
Opened second office in Victoria’s Gippsland region in 2021
2019–2021
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2016–2017
Human Resources Magazine | key media
Started TM Finance Group in 2016
AMA Winner, Brokerage of the Year Diversification, 2017
2016–2017
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2014
Human Resources Magazine | key media
Started career as a mortgage broker
2014
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2000–2006
Human Resources Magazine | key media
Worked in accounting and semi-government role
Returned to Westpac in 2006 to work in commercial banking
2000–2006
2009–2011
1993
human resources | key media
Started working at Westpac Banking Corporation
1993
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Milestones
2019–2021
Insurance Business Magazine | Key Media
2022
Excellence awardee – Independent Mortgage Adviser of the Year category at the New Zealand Mortgage Awards
2022
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2022
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2021
Launched his own business,
Ascend Financial Services
2022
2022
Insurance Business Magazine | Key Media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2021
Launched his own business,
Ascend Financial Services
2022