CHRA24 Media Kit Canadian HR Awards 2024

MEDIA KIT

ABOUT THE EVENT

MARKETING REACH

Sponsorship Package

ALL HR Events

About Key Media

Celebrating excellence in the HR profession

The Canadian HR Awards returns for its eleventh year to recognize the country’s most outstanding HR teams, leaders and employers. It’s a true reflection of excellence in the HR profession over the past year. The Canadian HR Awards will once again be welcoming the HR community from across Canada to Toronto, and there’s no better way to support the community and showcase your dedication to the industry than to become a sponsor. When you align your company with the Canadian HR Awards, you will not only reach award-winning HR professionals and key decision-makers, you will achieve a brand profile at the leading awards event in the industry.

Direct access to the leading HR professionals and key decision-makers

AUDIENCE AND REACH

Marketing Campaign Demographics

31%

Others

Attendees by Company Size

48%

1000+

16%

500 - 999

23%

100 - 499

13%

1 - 99

Be Part of It

SPONSORSHIP PACKAGES

Event Partner

Company presented as Event Partner on all branded event collateral Exclusive naming rights to one award category Your logo displayed prominently on the top right of the website and event website sponsor page upon confirmation Editorial news story on the event partner and the award category published on the news website Your logo on all awards EDMs for the duration of the campaign and a quote (40 words) from a senior company representative to be featured in an EDM and other promotional materials where applicable Your logo on social media coverage related to the awards and a dedicated social media post announcing your sponsorship Promotion of your attendance at the event via retargeting ads to event website and relevant news website visitors – 25,000 impressions to be delivered Personal email from the Event Partner to all excellence awardees congratulating them on being shortlisted Your logo, 50-word company profile, welcome letter and ad featured on the homepage of the digital excellence awardee feature and award commemorative guide Personal email from the Event Partner to all award winners congratulating them on their win Details of all excellence awardees Virtual roundtable with Event Partner and 4 selected winners. Recording is edited, featured in a newsletter and hosted on the publication site. Within 6 weeks post-event

$36,750

Event Partner

PREVIOUS SPONSORS

About the publisher

KM Business Information is an award-winning global media company. Its growing portfolio of focused, market-leading products connect business communities in seven key verticals using a combination of innovative online offerings, events and print titles.

www.keymedia.com

www.hrawards.ca

BECOME A PARTNER

MARKETING CAMPAIGN

SPONSORSHIP

ABOUT THE EVENT

ABOUT US

Main Conference

+ GST

Extensive brand presence at one of the country’s foremost industry awards

Tailored multi-channel marketing campaign running up to 6 months, focused on brand awareness and engagement. Reach and connect with industry leaders via email marketing, digital advertising, social media and digital publications.

Harness the power of HRD’s readership, and align your brand with one of the industry’s most respected publications.

Opportunity to align with industry best practices , gaining exclusive naming rights to an award category of your choice

Bespoke networking and engagement opportunities with winners and excellence awardees

367

New South Wales

113

Victoria

Queensland

South Australia

Western Australia

Attendees by Location

30,000+

Australian HR Awards website visitors

700,000+

HRD Australia (Partner publication) Readership

23,000+

Email Subscribers

21% Average open rate

9% Average click-through rate

850,000+

Social Media Reach

500,000+

Digital Banners Display Impressions

3,000+

Video Content Views

Marketing Campaign - How We Market The Awards

Nominations

Excellence Awardees

Awards Show

Post-Event

x6 eDMs x2 news articles x5 weeks digital banners x5 weeks organic an paid social media campaign x1 promo video

x2 eDMs x1 news article x1 multiple magazine feature x2 weeks digital banners x2 weeks organic social media campaign

x7 eDMs x2 news articles x9 weeks digital banners x9 weeks organic social media campaign x1 promo video

x2 eDMs x3 news articles x1 promo video x1 commemorative guide + fulfillment of awards promo packages

Premium Partner

46.6K+

Subscribers 20 targeted email

1.3M+

Yearly readers 9 news articles plus multi-page magazine feature

654K+

Potential Impressions 18 weeks of digital advertising banners

438K+

Potental Reach 18 week organic and paid campaign across LinkedIn, Facebook and X (Twitter)

Promotional Videos

Sent to all winners and excellence awardees

Commemorative Guide

AWARD SHOW

Pre and Post Event Marketing

Opportunity for a senior company representative to give a 5-minute welcome address Opportunity for a senior company representative to present the award in your category during the awards ceremony Your logo engraved on ALL award trophies as a permanent memento for the winners and your company name engraved on the trophy for your chosen award category Your logo on all branded event signage A full-page ad, welcome message, logo, profile and website URL in digital showguide A table for you and your guests Photo opportunity and interview at the media wall with the winner of your category Your logo on live Twitter coverage of the winners announcements Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video Sponsor recognition by event MC throughout the awards ceremony Illuminated ice sculpture of the company logo as table centrepiece

On the Night

DON'T MISS OUT

49%

Head of Talent/ Recruitment/ HR Managers

Attendees by Job Title

28%

CEO’s, MDs, GMs

12%

HR Directors

Others

CHRO's

65%

New South Wales

20%

Victoria

Attendees by Location

10%

Queensland

Award Sponsor

Award Sponsor - Basic

Champagne Sponsor

Social Media Sponsor

Photobooth Sponsor

Associate Sponsor

Roundtable

BECOME A SPONSOR

Company presented as Award Sponsor on all branded event collateral Exclusive naming rights to one award category Your logo and 50-word company profile on the event website sponsor page Quote (40 words max) from a senior company representative expressing support for the chosen category - to be featured in an EDM and other promotional materials where applicable Your logo on all awards EDMs for the duration of the campaign Your logo on a dedicated social media post announcing your sponsorship Promotion of your attendance at the event via retargeting ads to event website and relevant news website visitors Personal email from the Award Sponsor to the excellence awardees in your category congratulating them on being shortlisted Your logo on social media coverage related to the awards Your logo, 50 word company profile, ad, quote and photo with the award winner displayed on the award page of the digital excellence awardee feature and award commemorative guide Personal email from the Award Sponsor to the winner of your category congratulating them on their win

Details of all excellence awardees in your category Post-awards editorial article featuring the Premium Partner and excellence awardees in your category published on the news webite

Pre and Post Event Marketing

Opportunity for a senior company representative to present the awards in your categories during the awards ceremony Your company name engraved on the trophy for your chosen award categories Your logo on all branded event signage Your logo, profile and website URL in digital showguide A table for you and your guests Photo opportunity and interview at the media wall with the winners of your categories Your logo on live Twitter coverage of the winners announcements Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video Illuminated ice sculpture of the company logo as table centrepiece

On the Night

Award Sponsor

BECOME A SPONSOR

Details of all excellence awardees in your category Post-awards editorial article featuring the Premium Partner and excellence awardees in your category published on the news webite

Pre and Post Event Marketing

Opportunity for a senior company representative to present the awards in your categories during the awards ceremony Your company name engraved on the trophy for your chosen award categories Your logo on all branded event signage Your logo, profile and website URL in digital showguide Two seats at the awards ceremony Photo opportunity and interview at the media wall with the winners of your categories Your logo on live Twitter coverage of the winners announcements Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video

On the Night

Award Sponsor - Basic

BECOME A SPONSOR

Company presented as Champagne Sponsor on all branded event collateral Your logo and 50-word company profile on the event website sponsor page Your logo on all awards EDMs for the duration of the campaign Your logo on a dedicated social media post announcing your sponsorship Your logo on social media coverage related to the awards

Pre and Post Event Marketing

Your logo on all branded event signage Logo, profile and website URL in digital showguide A table for you and your guests Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video Sponsor recognition by event MC during social media wall call outs Branded champagne bottle neck tags awarded to attendees 6 times throughout the ceremony Illuminated ice sculpture of the company logo as table centrepiece

On the Night

Champagne Sponsor

BECOME A SPONSOR

Company presented as Social Media Sponsor on all branded event collateral Your logo and 50-word company profile on the event website sponsor page Your logo on all awards EDMs for the duration of the campaign Your logo on a dedicated social media post announcing your sponsorship Your logo on social media coverage related to the awards

Pre and Post Event Marketing

Your logo on all branded event signage Logo, profile and website URL in digital showguide A table for you and your guests Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video Sponsor recognition by event MC during social media wall call outs 5 dedicated social media posts on associated channels to promote the sponsorship Your logo on social media wall highlighted throughout the award ceremony Illuminated ice sculpture of the company logo as table centrepiece

On the Night

Social Media Sponsor

BECOME A SPONSOR

Company presented as Photobooth Sponsor on all branded event collateral Your logo and 50-word company profile on the event website sponsor page Your logo on all awards EDMs for the duration of the campaign Your logo on a dedicated social media post announcing your sponsorship Your logo on social media coverage related to the awards

Pre and Post Event Marketing

Your logo on all branded event signage Logo, profile and website URL in digital showguide A table for you and your guests Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video Logo on all photobooth print outs, envelopes and promotional banner Illuminated ice sculpture of the company logo as table centrepiece

On the Night

Photobooth Sponsor

BECOME A SPONSOR

Company presented as Associate Sponsor on all branded event collateral Your logo and 50-word company profile on the event website sponsor page Your logo on all awards EDMs for the duration of the campaign

Pre and Post Event Marketing

Your logo on all branded event signage Logo, profile and website URL in digital showguide Two seats at the awards ceremony

On the Night

Associate Sponsor

BECOME A SPONSOR

Private, invite-only 45-minute virtual roundtable Sponsor to lead the roundtable as session moderator Key Media to invite excellence awardees in your category to participate in roundtable (minimum 3 participants) Edited roundtable recording provided to sponsor post-event Hosted on the associated news website for 12 months and promoted via E-newsletter

Roundtable

$5,000

+ GST

$15,000

+ GST

$11,930

+ GST

$13,000

+ GST

$11,850

+ GST

$11,865

+ GST

$7,160

+ GST

43%

HR Directors, Head of HR, VPs

22%

Recruitment Managers, Head of Talent, Director, People and Culture

11%

C-suite execs

CHROs

Others

Job Title

Other

Manager - Non HR

CHRO, CPO, Executive GM of HR

Head of L&D (includes Directors & Managers)

Health & Wellbeing Directors, Managers and Specialists

Other HR

11%

C-suite execs

17%

HR, People & Culture, OD Manager

40%

HR Directors/Head of HR/VP of HR

Marketing Campaign Demographics

PREVIOUS AWARD WINNERS

Accenture

Woman of Distinction

Leader of the Year

Lifetime Achievement in the HR Industry

HR Rising Star of the Year

HR Champion (CEO) of the Year

Canadian HR Team of the Year (500 Employees Or More)

Canadian HR Team of the Year (Fewer Than 500 Employees)

Canadian HR Team of the Year (Finance/Insurance)

Canadian HR Team of the Year (Retail/Hospitality)

Excellence In Diversity and Inclusion

Job Title

Event Partner

Main Conference

$35,000 AUD

+ GST

EXTENSIVE 6 MONTH MARKETING CAMPAIGN

Award Categories

PREMIUM Partner

Main Conference

$22,500 AUD

+ GST

Company presented as Premium Partner on all branded event collateral Exclusive naming rights to two award categories Your logo displayed prominently on the top right of the website and event website sponsor page upon confirmation Inclusion in pre-event editorial article

AWARD SPONSOR

Main Conference

$12,500 AUD

+ GST

Company presented as Award Sponsor on all branded event collateral Exclusive naming rights to two award categories Your logo displayed prominently on the top right of the website and event website sponsor page upon confirmation Inclusion in pre-event editorial article

AWARD CATEGORIES

BECOME A SPONSOR

Company presented as Premium Partner on all branded event collateral Exclusive naming rights to two award categories Your logo displayed prominently on the event website sponsor page upon confirmation Inclusion in pre-event editorial article Your logo on all awards EDMs for the duration of the campaign and a quote (40 words) from a senior company representative to be featured in an EDM and other promotional materials where applicable Your logo on social media coverage related to the awards and a dedicated social media post announcing your sponsorship Promotion of your attendance at the event via retargeting ads to event website and relevant news website visitors – 25,000 impressions to be delivered Personal email from the Premium Partner to the excellence awardees in your categories congratulating them on being shortlisted Your logo, 50-word company profile and ad featured on the award pages of the digital excellence awardee feature and award commemorative guide Personal email from the Premium Partner to the winners of their categories congratulating them on their win

Details of all excellence awardees 1 post-event interview article with the sponsor who will offer relevant observations on the achievements of the finalists.

Pre and Post Event Marketing

On the Night

$29,750

+ GST

Premium Partner

View all sponsorship options

ADD ON

September 18 2024 | Metro Toronto Convention Centre

Excellence for Financial, Physical & Mental Wellness

Best Corporate Social Responsibility Strategy

Best Learning & Development Strategy

Best Workplace Culture

Best Reward & Recognition Strategy

Best Employer Branding

Best HR Communication Strategy

Best Labour & Employment Boutique Law Firm

Best Remote Work Strategy

Best Talent Management Strategy

Most Effective Recruitment Strategy

Next Generation Employment Innovation

Best Service Provider

Most Innovative Use of HR Technology

Canada Post

CIBC Mellon

City of Vaughan

Hyundai Auto Canada Corp

IPEX

Labatt Brewing Company

Ontario Power Generation

Prospera Credit Union

Sephora Canada

43%

100-499

36%

500-999

11%

1000+

10%

1-99

Readers by Company Size

43%

HR Directors, Head of HR, VPs

22%

Recruitment Managers, Head of Talent, Director, People and Culture

11%

C-suite execs

CHROs

Others

Readers by Company Size

43%

100-499

36%

500-999

11%

1000+

10%

1-99

SPONSORSHIP PACKAGES

Company presented as Event Partner with prominent logo on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign Sponsor interview featured in newsletter pre-event 5-minute opening address to start the event 30-minute stand-alone speaking position on the main conference stage (speaker must be a senior representative

Main Conference

Event Partner

BECOME A SPONSOR

BACK TO MAIN PAGE

Premium exhibition position (6x6) and 4 staff passes (no access to conference) Prominent rigged banner in the conference room and branding on conference AV screens Prominent rigged banner in exhibition hall 2 main conference delegate passes Full delegate list provided post event

BECOME A SPONSOR

Company presented as Event Partner with prominent logo on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign Sponsor interview featured in newsletter pre-event 5-minute opening address to start the event 30-minute stand-alone speaking position on the director's forum stage (speaker must be a senior representative

Premium exhibition position (6x6) and 4 staff passes (no access to conference) Prominent rigged banner in exhibition hall Pull-up banners in conference room and branding on conference AV screens 2 directors forum delegate passes Full delegate list provided post event

Directors Forum

Event Partner

BECOME A SPONSOR

Company presented as Gold Sponsor on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign Opportunity to participate in one panel discussion during the conference (speaker must be senior representative) Premium exhibition position (3x2m) and 2 staff passes (no access to conference) Delegate list provided post event, for the stage the panel is held on

Directors Forum

GOLD SPONSOR

BECOME A SPONSOR

Company presented as Legal Sponsor on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign 45-minute stand-alone speaking position in both the Directors Forum and Main Conference (speaker must be a senior representative; content is subject to approval by Key Media) Exhibition position (3x2m) and 2 staff passes (no access to conference)

Directors Forum

LEGAL SPONSOR

BECOME A SPONSOR

Company presented as Gold Sponsor on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign 45-minute invitation-only lunch to be held during the event Key Media to invite 10 delegates identified by the sponsor - access to the delegate list will be provided pre-event to identify wish-list

5-minute introduction to lunch, followed up a roundtable discussion Private room, lunch and logistics all organised by Key Media Branded pull-up banners can be strategically placed during the lunch Exhibitor position (3x2m) and 2 staff passes (no access to the conference)

VIP LUNCH SPONSOR

BECOME A SPONSOR

Company presented as Registration Sponsor on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign Exhibition position (3x2m) and 2 staff passes (no access to conference) Branding on delegate registration kiosk, delegate badges and lanyards

REGISTRATION SPONSOR

*prices are exclusive of any applicable taxes

$38,590 AUD

+GST

$38,590 AUD

+GST

$20,475 AUD

+GST

$18,375 AUD

+GST

$19,295 AUD

+GST

BECOME A SPONSOR

Company presented as Keynote Session Sponsor on all branded event collateral Logo and 50-word profile on event website Inclusion in pre-event marketing campaign Exhibition position (3x2m) and 2 staff passes (no access to conference) Sponsor introduces keynote speaker at the event and facilitates Q&A at the close of the session

Keynote Session Sponsor

$19,295 AUD

+GST

$19,295 AUD

+GST

BECOME A SPONSOR

Company presented as Workshop Sponsor on all branded event collateral Logo and 50-word company profile on event website Inclusion in pre-event marketing campaign 30-minute speaking opportunity in the workshop area Delegate list provided post-event with your workshop attendees Exhibition position (3x2m) and 2 staff passes (no access to conference)

Workshop Sponsor

$16,535 AUD

+GST

BECOME A SPONSOR

Company presented as Digital Sponsor on all branded event collateral Logo and 50-word profile on event website Inclusion in pre-event marketing campaign Exhibition position (3x2m) and 2 staff passes (no access to conference) Company branding on the Slido app, opportunity to provide three live polling questions for the chairperson to conduct during the event, branded Slido app projected onto the screen during live polling, Slido data and leads provided to sponsor post event Company branding on internet access signage throughout the event, customised internet access password to feature company name

Digital Sponsor

$16,535 AUD

+GST

BECOME A SPONSOR

Company presented as Networking Drinks Sponsor on all branded event collateral Logo and 50-word profile on event website Inclusion in pre-event marketing campaign Exhibition position (3x2m) and 2 staff passes (no access to conference) 60-minute networking drinks provided by Key Media, opportunity to introduce the drinks reception at the event, branding and signage

Networking Drink Sponsor

$16,535 AUD

+GST

BECOME A SPONSOR

Company presented as Barista Coffee Sponsor on all branded event collateral Logo and 50 word profile on event website Inclusion in pre-event marketing campaign 1 coffee kiosk with designated barista and exhibition position (total space: 6x3m) Company branded coffee cups and cart branding 2 staff passes (no access to conference)

Barista Coffee Sponsor

$18,480 AUD

+GST

BECOME A PARTNER

Pre and Post Event Marketing

On the Night

EVENT Partner

www.hrawards.com.au

$36,750

+ GST

BECOME A SPONSOR

Pre and Post Event Marketing

On the Night

Premium Partner

$29,750

+ GST

AWARD SPONSOR

AWARD SPONSOR BASIC

CHAMPAGNE SPONSOR

SOCIAL MEDIA SPONSOR

PHOTO BOOTH SPONSOR

ASSOCIATE SPONSOR

$15,000

$11,930

$13,000

$11,850

$11,865

$7,160

Exclusive naming rights to one award category

Your logo and 50-word company profile on the event website sponsor page

Quote (40 words max) from a senior company representative expressing support for the chosen category - to be featured in an EDM and other promotional materials where applicable

Your logo on all awards EDMs for the duration of the campaign

Your logo on a dedicated social media post announcing your sponsorship

Promotion of your attendance at the event via retargeting ads to event website and relevant news website visitors – 25,000 impressions to be delivered

Personal email from the Award Sponsor to the excellence awardees in your category congratulating them on being shortlisted

Your logo on social media coverage related to the awards

Your logo, 50 word company profile, ad, quote and photo with the award winner displayed on the award page of the digital excellence awardee feature and award commemorative guide

Personal email from the Award Sponsor to the winner of your category congratulating them on their win

Details of all excellence awardees in your category

1 post-event interview article with the sponsor who will offer relevant observations on the achievements of the excellence awardee

PRE AND POST EVENT MARKETING

ON THE NIGHT

Opportunity for a senior company representative to present the award in your category during the awards ceremony

Your company name engraved on the trophy for your chosen category as a permanent memento for the winner

Your logo on all branded event signage

Logo, profile and website URL in digital showguide

A table for you and your guests

Photo opportunity and interview at the media wall with the winner of your category

Your logo on live Twitter coverage of the winners announcements

Your logo featured on the AV screens during event breaks and interludes; animated company logo featured during introduction video

Sponsor recognition by event MC during champagne give aways

Branded champagne bottle neck tags awarded to attendees 6 times throughout the ceremony

Sponsor recognition by event MC during social media wall call outs

5 dedicated social media posts on associated channels to promote the sponsorship

Your logo on social media wall highlighted throughout the award ceremony

Logo on all photobooth print outs, envelopes and promotional

Two seats at the awards ceremony