Headquarters:
San Francisco, CA
Year founded:
2020
Number of employees:
100
Phone:
(415) 226 9304
Email:
media@voxelai.com
Website:
voxelai.com
LinkedIn:
linkedin.com/company/voxelai
Vernon O’Donnell
Chief Executive Officer
Bryan O’Sullivan
Chief Technology Officer
Allan Malcolm
Chief Marketing Officer
Leadership
Vernon O’Donnell is CEO of Voxel, an AI-driven safety monitoring company for workplace hazard detection. He is an executive leader with extensive experience in product, go-to-market, strategy, and M&A.
In this role, O’Donnell and his team are aligning market needs with corporate strategy to guide the company through its next phase of rapid growth and development.
Chief Executive Officer
Vernon O’Donnell
Bryan O’Sullivan is CTO at Voxel. He most recently served as SVP Software at Zoox, and before that was VP of engineering, AI software at Meta.
Earlier in his career, O’Sullivan held technical roles at Facebook, Linden Lab, QLogic, PathScale, and Digeo, among others.
Chief Technology Officer
Bryan O’Sullivan
Allan Malcolm is CMO at Voxel. He has 20+ years of diverse expertise spanning multiple industries. A visionary at heart, he thrives on cultivating teams and leveraging robust data-driven strategies to propel organizational growth. Throughout his career, he has helped startups and enterprise go-to-market teams succeed.
Chief Marketing Officer
Allan Malcolm
Lindsay Martyn
Enterprise Sales Director
Lindsay Martyn is enterprise director for Canada at Voxel. With over a decade of experience launching and scaling startups and growth-stage companies across Canada, she brings deep market knowledge built through senior roles spanning workplace safety, fintech, healthtech, and B2B services.
Enterprise Sales Director
Lindsay Martyn
Cristi Carrington
Chief Distribution Officer
Cristi Carrington has worked in the insurance industry for nearly 30 years and is the point person for Brown & Riding’s carrier relationships. She manages the underwriting division and has developed many specialized programs for the company during her tenure, including a Habitational program, DIC, MPL, All Risk, including Wind & Earthquake, and a nationwide risk purchasing group for a top 40 nationally ranked retailer.
Carrington currently serves on WSIA’s Board of Directors and is also the organization’s PAC committee co-chair. She also serves as president of the Surplus Line Association of Washington.
Chief Distribution Officer
Cristi Carrington
Christopher Welty, PHR, SHRM-CP
Chief Human Resources Officer
Elizabeth Bounds
General Counsel
Nealy Farshadi
Principal, Strategic Client Relations
Pam Chhabra
Manager – Residential Strata
Christopher Welty joined Brown & Riding in 2007 as an HR assistant and swiftly advanced within the company. His dedication and talent led to a series of promotions, culminating in his appointment as the firm’s CHRO in 2019.
During his tenure, Welty has seen B&R more than quadruple in growth. He helped successfully integrate the company through two mergers and has been a strong advocate for many of the company’s important benefit plan enhancements. He excels at collaboration and has been a key contributor in establishing and promoting the company’s culture and offering programs and opportunities to help employees.
Chief Human Resources Officer
Christopher Welty, PHR, SHRM-CP
Elizabeth Bounds oversees Brown & Riding’s legal, risk management, and claims departments. As the company’s chief legal resource, she reviews and negotiates corporate contracts and manages the firm’s litigation, internal legal resources, and relationships with outside counsel.
She also works closely with B&R’s senior management in developing overall risk management strategies for the firm and is directly accountable to the Board of Directors for implementing risk control measures and for the facilitation and oversight of corporate liability insurance placements. In the claims department, she takes an especially active role in policy interpretation and client claims advocacy.
General Counsel
Elizabeth Bounds
Nealy Farshadi is instrumental in helping strengthen and grow Brown & Riding’s client relationships. She maintains and improves quality procedures, oversees B&R’s ISO certification, and manages the firm’s client feedback program. Her contributions enable the executive management team to act on client input effectively. As a result, B&R’s client feedback scores greatly exceed the average and continue to improve each year.
Farshadi also supports and furthers the growth of B&R and its employees by contributing to professional development within the organization and being a resource to staff.
Principal, Strategic Client Relations
Nealy Farshadi
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Commercial Manager
Stephen McMillan
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Adam Basaldella
Manager – Claims
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Product Manager
Claire Watson
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Commercial Manager
Stephen McMillan
“If we focus on our talent, then we know our clients will feel the RPS difference and choose us as their first call every time”
Adam Mazan,
Risk Placement Services
“Our associates are our number one audience for engagement and support”
Adam Mazan,
Risk Placement Services
Ivan Verescuk
Chief Executive Officer and Managing Director
Shaun O’Brien
Head of Underwriting
Emily Walker
Head of Strata and Development
Rex Oakman
Head of Operations and Risk
Sandy Newton
Head of Underwriting
Andrew Mitchell
Manager – NSW
Michael Prokopis
Manager – Southern Region
Pam Chhabra
Manager – Residential Strata
Jeffrey Valdivia
Manager – Commercial Strata
Adam Basaldella
Manager – Claims
Voxel is an AI-powered industrial intelligence platform that helps organizations proactively reduce workplace safety and operational risk. Founded in 2020 and headquartered in San Francisco, the company transforms existing camera infrastructure into a real-time safety and operations layer, giving leaders continuous visibility across complex, high-risk environments.
Traditional safety programs rely heavily on lagging indicators, such as incident reports, audits, and manual walkthroughs. Voxel takes a different approach. Its platform connects to a facility’s current CCTV and IP camera systems and applies advanced computer vision to live video feeds, detecting risky behaviours, near-miss events, and hazardous conditions as they emerge.
When potential issues are identified, safety and operations teams receive timely alerts, site-level dashboards, and trend analytics that show where to intervene first, enabling a shift from reactive incident response to proactive risk prevention.
Smarter cameras, safer sites
A key differentiator for Voxel is its deployment model. Because the platform uses existing camera networks, sites can be onboarded within 48 hours with no
new hardware and minimal IT effort.
“Our associates are our number one audience for engagement and support,” says president Adam Mazan. “If we focus on our talent, then we know our clients will feel the RPS difference and choose us as their first call every time.”
The firm has built robust programs for early talent, including college internships and mentoring relationships.
The learning and development (L&D) program at RPS is another cornerstone of its employee support system. Through tailored learning paths, associates are empowered to take charge of their careers, broaden their experiences and advance within the organization.
RPS places a high value on employee retention, investing in the growth and training of all employees – from early career professionals to seasoned experts. This investment is not just about skills development, but about setting employees up for long, fulfilling careers within the firm. Employee satisfaction is continuously gauged, ensuring that the company remains responsive to the needs and aspirations of its workforce.
For clients and partners, RPS is a strategic ally committed to delivering successful outcomes. The company’s professionals leverage their deep expertise to craft customized solutions, handling each risk with care and precision. This same commitment to excellence is reflected internally, where employees are supported, valued, and given every opportunity to succeed. By prioritizing the human element of the insurance business, RPS proves that a company’s strongest asset is not its portfolio, but the collective talent and morale of its people.
Product overview
Voxel is an AI-powered industrial intelligence platform that helps organizations proactively identify and reduce workplace safety and operational risk. Leveraging existing camera infrastructure, the platform delivers real-time insights 24/7 – covering risks related to people, vehicles, equipment, and the workplace environment – and converts those insights into assigned actions, follow-ups, and coaching opportunities. Voxel deploys to any site within 48 hours, requires no new hardware, and unifies all locations on a single platform with executive-level ROI reporting.
Key features and capabilities
95%+ detection accuracy via site-specific AI model fine-tuning
24/7 risk detection across people, vehicles, equipment, and environment
real-time actionable alerts and workflows with task assignments and deadlines
enterprise-wide platform unifying single or 100+ sites
role-based dashboards and cross-site visibility for multi-location operations
executive reporting and ROI dashboards
body blurring and role-based access controls for privacy compliance
SOC 2 Type II certified with end-to-end encryption
Integrations
Voxel integrates seamlessly with existing CCTV and IP camera systems, pulling video directly from current VMS or NVR systems. It operates within existing IT network infrastructure with no inbound connections required, supports SSO and role-based access controls, and connects with existing security workflows – all without expanding an organization’s attack surface.
Voxel connects to a facility’s existing camera infrastructure and processes video at the edge before securely transmitting relevant data to the cloud, keeping bandwidth usage low. Its AI models, trained on over five billion hours of real-world industrial scenarios, are fine-tuned to each site’s unique environment within 48 hours. When a risk event is detected, the platform triggers workflow alerts including task assignments, coaching opportunities, and follow-ups. Performance is tracked through executive-level dashboards that demonstrate measurable safety impact across all sites.
How the product works
After-sales and customer services
Voxel provides ongoing support through a team of certified safety professionals with decades of expertise in safety, risk, and operational excellence. These experts help customers interpret insights, implement best practices, and drive measurable improvements in safety and operations. Customers also benefit from continuous model optimization powered by the platform’s hybrid cloud architecture, ensuring detection quality improves as more site-specific data is captured. Reporting tools track progress over time, demonstrating clear ROI and ensuring long-term value and performance.
Contact for a demo
Lindsay Martyn, lmartyn@voxelai.com
Video is processed at the edge before relevant data is securely transmitted to the cloud, keeping bandwidth usage low while maintaining enterprise-grade security. Role-based dashboards, cross-site views, and executive-level ROI reporting make it possible to manage a single facility or hundreds of locations on one unified platform.
Voxel’s technology is purpose-built for industrial environments. Its AI models are trained on billions of hours of real-world workplace scenarios and fine-tuned to the unique layout and activity patterns of each site. This allows the system to recognize a wide range of risk events involving people, vehicles, equipment, and the surrounding environment with high levels of accuracy. Customers use those insights to prioritize coaching, redesign traffic flows, improve signage and engineering controls, and target investment where it will have the greatest impact on safety outcomes.
The benefits extend beyond injury prevention. By analyzing the same visual data through an operational lens, Voxel often surfaces workflow bottlenecks, congestion points, and equipment issues that slow throughput or add unnecessary cost. Operations and industrial engineering teams use these insights to optimize layouts, scheduling and material handling, turning connected safety technology into a driver of productivity as well as protection.
Delivering risk visibility at scale
Voxel serves enterprise and mid-market organizations in sectors where physical risk and operational complexity intersect: warehousing and distribution, food and beverage manufacturing, logistics and general industrial operations. Its customers typically come to the platform when they have reached the limits of what manual observations and periodic audits can deliver and need a continuous, data-driven view of risk across multiple sites.
The company’s leadership team brings deep experience across AI, large-scale software, and go-to-market execution. CEO Vernon O’Donnell has held senior roles spanning product, strategy and customer operations at high-growth technology firms, while CTO Bryan O’Sullivan has led advanced engineering and AI organizations at global technology leaders. CMO Allan Malcolm and enterprise sales director for Canada, Lindsay Martyn, add extensive commercial and market-development experience across multiple industries.
Backed by certified safety professionals and built with privacy and security at its core, Voxel is helping organizations move from incident reporting to incident prevention, making risk visible, measurable, and actionable before harm occurs.