3 Reasons You Should Care About Your Personal Brand 3 Reasons You Should Care About Your Personal Brand

1. It’s not all about your resume

3 Reasons You Should Care About Your Personal Brand

The Importance of Your Personal Brand

Recruiters don’t hire resumes; they hire humans. Think beyond your resume and view your professional brand as a singular, unique entity. Recruiters are assessing your fit for their company culture, your potential to advance the company’s purpose and how well-rounded you are—not just on the job, but also outside of work. They're looking for qualities, experience and skills that you cannot convey on a resume alone.

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2. Employers often hire for potential

A report from TestGorilla on The State of Skills-Based Hiring shows 76% of employers use some skills-based hiring to find new talent, with almost 55% using role-specific skills tests. That's why it's important to understand employers are looking at the whole picture of your overall personal brand. Use social media to demonstrate what your resume can’t. Resumes are static and limiting. You can’t represent your potential on a resume. They don’t live and breathe as your professional brand does. Use social media to network with other professionals in your field. Commit to developing long-term relationships with potential mentors, partners and employers. This can help you develop your skill set, stay current on the latest trends and stand out from other applicants. Most industries change rapidly, and to remain competitive and grow professionally, it is important to focus on self-study and continuously push yourself to learn new things.

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Pro tip: A simple, accessible way to continuously learn and stay current in your industry is through your Twitter account. Use this diverse social media platform as a listening tool to stay up-to-date on the latest trends and topics that everyone’s talking about. Separate your following into Twitter lists categorized by topics based on your industry and professional interests. Refer to these lists daily to skim through chats and articles you might have missed. Also, don’t forget to engage with tweets that interest you! This social listening tool will ensure you are not missing important conversations.

3. What happens in Vegas could cost you a job

Recruiters and talent sourcers are savvy at internet research and can find just about anything online—even if you think it is private. Google yourself online. What do you see? Now imagine you are highly trained in conducting x-ray searches and uncovering “private” information online. Your online activity can cost you a job. What’s posted on the internet is written in permanent ink. In the physical world, there is context. In the digital world, there is not. Something you may find funny or innocuous may resonate differently to someone else. Ready to get started? Following these guidelines can help you stand out among other candidates and potentially land your dream job. Contact us today to learn more and search jobs now.

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Submit Your Resume

Looking to connect with a recuiter?

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professional brand

stay up-to-date on the latest trends and topics

Did you know your personal brand can impact your chances of getting hired? Having a strong, positive online digital presence helps an employer see more than just your resume. Here are three reasons to care about your personal brand.

UPDATED JANUARY 2024