How Your Online Presence
Can Help You Stand Out to Recruiters
9 Secrets to Attracting
Recruiters with Social Media
Social media channels are a perfect outlet for professional branding, a technique that allows people to tell their story, prove their worth and outshine their competition.
A recent Harris poll found that close to 70% of employers use social media to research candidates. This means your digital brand reputation plays a crucial role in catching the eye of a prospective employer. Knowing how to represent yourself on social media will serve you throughout your career—especially when you are trying to attract recruiters during your job hunt.
Not sure where to start? We've outlined 9 tips to effectively boost your online presence across top platforms and help you stand out among other candidates.
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LinkedIn
LinkedIn offers a far-reaching professional community for networking, job searching and lead generation; especially in our increasingly digital working world. It doesn’t stop there. According to FinancesOnline, roughly 72% of recruiters use this platform to find high-quality talent. That’s why optimizing your LinkedIn profile will help you stand out among your peers and connect with your target audience more effectively.
Twitter
While LinkedIn may come to mind as your first stop for all professional needs, Twitter has become a key player for branding, networking and job searching with around 47% of recruiters actively seeking talent on this channel, according to Zippia.
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Tip 1: Engage in meaningful content
Tweeting should be more than just 280 characters of random thoughts or complaints about the barista spelling your name wrong. Every social post is an opportunity for you to inform, educate, inspire and impress a recruiter.
Tag: Mention and retweet. In addition, you can also retweet another Twitter user or even quote their retweet—meaning you share their tweet but add a comment of your own.
Tweet often: There is no magic number for how often you should tweet, but we recommend staying active. Don't lose the opportunity to engage with a recruiter by not tweeting regularly.
Have fun: Mix up your content by sprinkling in a few fun or personal life-focused tweets. Your personality can make or break your candidate potential, especially if the company is hiring for a culture fit.
Curate: The content you share doesn't always have to be created by you. Sharing outside content proves your social profiles aren't all about you. It also demonstrates your thought leadership by positioning you as someone to follow for industry news and content.
Hashtags make it easy to find and join conversations on the topics you care most about. When adding a hashtag to your post, you increase your tweet's visibility by joining the conversation. Furthermore, when you tweet about the latest #TechNews, anyone searching for that hashtag will be able to find your tweet. It's important to stay active on Twitter, especially since you never know when a recruiter will stumble upon your tweet.
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Instagram
Many people regard Instagram as a hub for foodie photos and endless selfies. But if you are searching for a new job, Instagram can do more for you than you might think. When you apply to a job, recruiters and hiring managers analyze your entire online persona—not just your resume. Recruiters tend to be excellent researchers and are likely to study your presence on social media—including Instagram—to get a sense of who you are.
tip 7: Define your brand and mission
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Showcase your expertise through content creation relevant to your audience. People in your network will be able to see your activity in their feed, establishing you as an insightful, engaged connection.
Tip 2: Be strategic with your “about” section
TIP 3: Leverage your networking capabilities for a competitive edge
Using hashtags will make the content you post more visible and can connect you with others with similar interests and goals. Consider joining LinkedIn Groups, spaces in which professionals in the same field or with common interests can share content, discuss industry news and insights, and view and post open positions.
Your “about” section is prime real estate, as it sits at the top of your profile. Look at this section like the description on a book jacket—you want to sell yourself here, because what you say in this section will determine whether someone continues to view the rest of your profile. Try to show the range of your skillset by including a variety of examples.
Tip 4: Tweet to attract recruiters
Tip 5: Hashtag Usage
Tip 6: Monitor Twitter lists
It’s always a good idea to follow a company you’re interested in working for to learn about them before the interview. Read up on their latest news to impress your interviewer. Some companies will tweet about their job openings and others will be more brand-centric.
What do you want potential employers to know about you? A huge part of building your personal brand is solidifying how you want to be perceived and deciding what you have to offer this world.
tip 9: Create a sense of community
tip 8: Post quality content
One of the biggest mistakes a job seeker can make when portraying their brand online is sharing sub-par content. It’s critical that you offer value to your audience. You can easily do so by sharing things your followers care about. It can also help build rapport.
Posting frequently shows that you’re active, involved and serious about putting your best foot forward. Tag associated parties. This makes them aware of your professional brand and shows others you’re associated with reputable brands and people.
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Social media channels are a perfect outlet for professional branding, a technique that allows people to tell their story, prove their worth and outshine their competition.
Over 70% of employers use social media to research candidates. This means your digital brand reputation plays a crucial role in catching the eye of a prospective employer. Knowing how to represent yourself on social media will serve you throughout your career—especially when you are trying to attract recruiters during your job hunt.
Not sure where to start? We've outlined 9 tips to effectively boost your online presence across top platforms and help you stand out among other candidates.
H2: Soleto regular 25PT/35 Line + 80 TRACKING
LinkedIn offers a far-reaching professional community for networking, job searching and lead generation; especially in our increasingly digital working world. It doesn’t stop there. Roughly 72% of recruiters use this platform to find high-quality talent. That’s why Optimizing your LinkedIn profile will help you stand out among your peers and connect with your target audience more effectively.
Showcase your expertise through content creation relevant to your audience. People in your network will be able to see your activity in their feed, establishing you as an insightful, engaged connection.
Tip 1: Engage in meaningful content
Your “about” section is prime real estate, as it sits at the top of your profile. Look at this section like the description on a book jacket—you want to sell yourself here, because what you say in this section will determine whether someone continues to view the rest of your profile. Try to show the range of your skillset by including a variety of examples. This can include articles you’ve written, graphic design work, video reels and more.
Tip 2: Be strategic with your “about” section
LinkedIn offers a far-reaching professional community for networking, job searching and lead generation; especially in our increasingly digital working world. It doesn’t stop there. Roughly 72% of recruiters use this platform to find high-quality talent. That’s why Optimizing your LinkedIn profile will help you stand out among your peers and connect with your target audience more effectively.
LinkedIn
Using hashtags will make the content you post more visible and can connect you with others with similar interests and goals. Consider joining LinkedIn Groups, spaces in which professionals in the same field or with common interests can share content, discuss industry news and insights, and view and post open positions.
Tip 3: Leverage your networking capabilities for a competitive edge
Tweeting should be more than just 280 characters of random thoughts or complaints about the barista spelling your name wrong. Every social post is an opportunity for you to inform, educate, inspire and impress a recruiter.
Tag: Mention and retweet. In addition, you can also retweet another Twitter user or even quote their retweet—meaning you share their tweet but add a comment of your own.
Tweet often: There is no magic number for how often you should tweet, but we recommend staying active. Don't lose the opportunity to engage with a recruiter by not tweeting regularly.
Have fun: Mix up your content by sprinkling in a few fun or personal life-focused tweets. Your personality can make or break your candidate potential, especially if the company is hiring for a culture fit.
Curate: The content you share doesn't always have to be created by you. Sharing outside content proves your social profiles aren't all about you. It also demonstrates your thought leadership by positioning you as someone to follow for industry news and content.
Tip 4: Tweet to attract recruiters
Hashtags make it easy to find and join conversations on the topics you care most about. When adding a hashtag to your post, you increase your tweet's visibility by joining the conversation. Furthermore, when you tweet about the latest #TechNews, anyone searching for that hashtag will be able to find your tweet. It's important to stay active on Twitter, especially since you never know when a recruiter will stumble upon your tweet.
Tip 5: Hashtag Usage
While LinkedIn may come to mind as your first stop for all professional needs, Twitter has become a key player for branding, networking and job searching with around 47% of recruiters actively seeking
Twitter
It’s always a good idea to follow a company you’re interested in working for to learn about them before the interview. Read up on their latest news to impress your interviewer. Some companies will tweet about their job openings and others will be more brand-centric.
Tip 6: Monitor Twitter lists
It’s always a good idea to follow a company you’re interested in working for to learn about them before the interview. Read up on their latest news to impress your interviewer. Some companies will tweet about their job openings and others will be more brand-centric.
Tip 7: Define your brand and mission
One of the biggest mistakes a job seeker can make when portraying their brand online is sharing sub-par content. It’s critical that you offer value to your audience. You can easily do so by sharing things your followers care about. It can also help build rapport.
Tip 8: Post quality content
PUBLISHED JANUARY 2024
