Is it still important to have an elevator pitch?

How to Create and Perfect Your Elevator Pitch

Use Your Elevator Pitch to Make a Lasting Impression

Quick—in 60 seconds or less describe why you are the perfect person for the job! Did you do it? If you fumble through this exercise, you are not alone. Promoting your accomplishments and explaining why you are the perfect candidate can be awkward and intimidating. Picture this. You are in an elevator about to head up to your destination when suddenly someone runs up and stops the doors from closing. You glance at the person rushing into the elevator and it happens to be a hiring manager you have been desperately trying to get in front of. What would you say to them in the time it takes to get from the lobby to the 10th floor? How will you make the best use of this time? That example demonstrates how the “elevator pitch” got its name. An elevator pitch is a concise way to sell yourself and highlight your most compelling attributes, accomplishments and unique strengths—in the brief time it takes to ride an elevator.

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With many companies and industries beginning to move toward more flexible and agile work environments, you might think you no longer need an elevator pitch. But while you may not find yourself delivering this pitch in an elevator, there are still several scenarios where your elevator pitch is beneficial. Imagine you are at a networking event or social party, and someone asks you what you do. You could respond by simply giving them your work title and telling them the company you work for, or you could use your well-crafted elevator pitch and leave a memorable impression. You can also use it online in your LinkedIn summary. But one of the best ways to use your elevator pitch is as an answer to the interview question “tell me about yourself."

We recommend keeping your elevator pitch between 30 and 60 seconds. Draft a pitch with no more than 5-6 sentences to ensure it’s less than a minute. You can also draft your pitch by making a bullet list with just a few key attributes. Remember, the goal isn’t to memorize your elevator pitch word for word—you don’t want to sound like a robot when you deliver it.

KEEP IT BRIEF

If you are using your elevator pitch in a job interview, it is important to tailor it to the position you are interviewing for. Ensure your pitch expresses your interest and desire for the role. The words “I want this job” go a long way when selling yourself for a position. With a well-crafted elevator pitch, you’ll feel more confident any time you introduce yourself to others.

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Summarize your best attributes

Include who you are, what you do and the credentials that qualify you for the job. Highlight your skill strengths and use quantifiable data to support your accomplishments when possible.

With a well-crafted elevator pitch, you’ll feel more confident any time you introduce yourself to others.

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