TIME TO FIXATE ON A PRODUCT
5 KEY INSIGHTS OF DIGITAL PRINTING
Packages without foil:
>3.6 SECONDS
1
2 SECONDS
SOURCE
Packages with foil:
A 2013 STUDY COMMISSIONED BY THE FOIL & SPECIALTY EFFECTS ASSOCIATION; "AN INITIAL STUDY INTO THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE"
TOTAL FIXATION DURATION
5 KEY INSIGHTS OF DIGITAL PRINTING
Packages without foil:
~1.6 SECONDS
2
~1.93 SECONDS
SOURCE
Packages with foil:
A 2013 STUDY COMMISSIONED BY THE FOIL & SPECIALTY EFFECTS ASSOCIATION; "AN INITIAL STUDY INTO THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE"
INCREASE THE RATE OF ATTRACTION
5 KEY INSIGHTS OF DIGITAL PRINTING
Foil-enhanced packaging increases the rate of attraction by up to 2.5 times over the same packaging without the high-visibility enhancement
3
SOURCE
THE FOIL & SPECIALTY EFFECTS ASSOCIATION (FSEA); WHITEPAPER: "THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE: A SECOND STUDY"
Packaging with specialty printing and enhancement have more than 46% higher quality perception
HIGHER QUALITY PERCEPTION
5 KEY INSIGHTS OF DIGITAL PRINTING
4
SOURCE
THE FOIL & SPECIALTY EFFECTS ASSOCIATION (FSEA); WHITEPAPER: "THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE: A SECOND STUDY"
HIGHER LIKING RATING
5 KEY INSIGHTS OF DIGITAL PRINTING
5
SOURCE
ARADHNA KRISHNA, LUCA CIAN, NILÜFER Z. AYDINOGLU: "SENSORY ASPECT OF PACKAGE DESIGN", 2017
The longer individuals focus on an item, the more likely they are to choose that item and give it a higher liking rating
5 KEY INSIGHTS
HIGHER LIKING RATING
5
SOURCE
ARADHNA KRISHNA, LUCA CIAN, NILÜFER Z. AYDINOGLU: "SENSORY ASPECT OF PACKAGE DESIGN", 2017
The longer individuals focus on an item, the more likely they are to choose that item and give it a higher liking rating
5 KEY INSIGHTS
SOURCE
HIGHER QUALITY PERCEPTION
5 KEY INSIGHTS
Packaging with specialty printing and enhancement have more than 46% higher quality perception
SOURCE
THE FOIL & SPECIALTY EFFECTS ASSOCIATION (FSEA); WHITEPAPER: "THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE: A SECOND STUDY"
5 KEY INSIGHTS
SOURCE
HIGHER QUALITY PERCEPTION
A 2013 STUDY COMMISSIONED BY THE FOIL & SPECIALTY EFFECTS ASSOCIATION; "AN INITIAL STUDY INTO THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE"
5 KEY INSIGHTS
SOURCE
A 2013 STUDY COMMISSIONED BY THE FOIL & SPECIALTY EFFECTS ASSOCIATION; "AN INITIAL STUDY INTO THE IMPACT OF HIGH-VISIBILITY ENHANCEMENTS ON SHELF PRESENCE"
Packages without foil:
Packages with foil: