The traditional thinking is that most top athletes will go on to become broadcasters

or give inspirational speeches. But we discovered that some of the biggest names in past Games have taken intriguing journeys into business. One launched a lifestyle and footwear firm that raised $8 million in funding. Another joined the board of a firm that helps people detect mental-health issues. And then there’s the former gymnast who now runs a $30 million advertising and PR agency. Meanwhile, our Korn Ferry consultant who won a silver medal tells us that the key to transitioning well is understanding the difference between intrinsic and extrinsic motivation.