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Overview
Key takeaways
Americans are optimistic about their financial situations over the next year, but skeptical about the U.S. economy’s growth prospects.
65 percent of people, including nearly 60 percent of those making $200,000 or more, report they expect to do more discount shopping this year.
Key takeaways by location
Atlanta
The future of banking is top of mind for Atlantans as they evaluate digital options, the implementation of GenAI and cybersecurity risks.
People see value in physical branches, with 33 percent reporting they would not shift to a digital alternative even with comparable services. At the same time, 43 percent of people demand banking services be enhanced by GenAI.
Only one fifth of people surveyed indicated they would purchase an EV over a gas-powered vehicle or hybrid vehicle if pricing and features were equal.
Consumers want more renewable energy, but are skeptical about additional energy sources central to the energy transition.
One in four consumers are contemplating or have already utilized alternative lending platforms such as peer-to-peer lending or microfinance institutions to borrow money, most notably 39 percent and 37 percent of Gen Z and Millennials, respectively.
Digitalization in financial services, retail, and healthcare – present new opportunities for businesses, but generational attitudes vary among people.
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More than half of Chicagoans (53%) say they employ GenAI for personal uses. There are differences among generations. For example, 38 percent of Gen Z Chicagoans say they use GenAI for writing or editing assistance, compared to only 14 percent of boomers in Chicago and 22 percent overall.
Chicago
As Chicagoans experiment more with GenAI, they are demanding it be integrated into their everyday experience, but companies must enhance trust.
Men in Boston are twice as optimistic about U.S. economic growth prospects compared to women surveyed, 46 percent versus 23 percent. Similarly, 58 percent of men are positive about their personal financial situations versus just 36 percent of women.
Boston
While nearly half of Bostonians are confident in their personal financial situation, only 34% are confident in the growth prospects of the U.S. economy.
Men
Women
Women
Men
Economic growth prospect
Personal finances
46%
23%
58%
36%
EV
Gas powered
1/4
Gen Z
39%
Millennials
37%
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People are optimistic in their personal financial situation over the coming year (54% optimistic vs 24% not optimistic). Despite these tailwinds, people are less confident in the growth prospects of the U.S. economy (37% optimistic vs. 38% not optimistic).
San Fransisco
Compared to the national average, people in the San Francisco Bay area are more comfortable with renewables and prioritize a more sustainable option when it comes to automobiles as well.
If all price points and features were on par, Bay Area residents would purchase an EV (30%) or a hybrid vehicle (43%), while only 18 percent would choose a standard gas-powered vehicle.
Yet while people are more likely to expect benefits tied to improving their experience, they are less optimistic about the role of the technology improving the accuracy and efficacy of diagnosis and treatment planning.
More
efficient
40%
Gen AI
benefits
50%
More than 50 percent of people believe GenAI will deliver healthcare benefits by improving responses to questions virtually or via text, helping schedule appointments, and refilling subscriptions, while almost 40 percent expect providers to become more efficient.
People are demanding that GenAI be integrated into their consumer experience across industries, but trust gaps in certain areas demand a human in-the-loop approach to mortgages, healthcare, among other services.
CEOs are navigating this challenge by focusing on anticipating and outpacing these risks by pairing long-term investments with a focus on generative AI (GenAI) and the agility it can create for an organization to take advantage of new opportunities and overcome challenges.
We are in the age of compound volatility, the combination of near-term risks, such as geopolitical and technology-driven disruption, and longer-term structural changes to the U.S. economy, the energy transition, tight labor markets, new regulation, and sticky inflation.
However, the American people are also subjected to similiar risks and their attitudes, comfort, and engagement in these dynamics should inform how companies and governments engage customers and citizens.
Today, we find people are highly engaged in the trends shaping our economy, but remain uncomfortable with certain aspects of GenAI, the energy transition, and industry disruption, underscoring the need for businesses, governments, and NGOs to enhance trust.
Fifty percent of New Yorkers are optimistic about their personal financial situation in the next year, compared to just 22 percent who are not. Unlike the national trend, New Yorkers are also relatively confident in the growth prospects of the U.S. economy (41% optimistic vs. 33% not optimistic).
New York
New Yorkers are optimistic about their personal financial situation, and unlike national trends, are also optimistic about the growth prospects of the U.S. economy.
Women
Men
Women
Men
Economic growth prospect
Personal finances
46%
23%
58%
36%
Confident
33%
Bostonians
50%
Yet while people are more likely to expect benefits tied to improving their experience, they are less optimistic about the role of the technology improving the accuracy and efficacy of diagnosis and treatment planning.
People are optimistic in their personal financial situation over the coming year (54% optimistic vs 24% not optimistic). Despite these tailwinds, people are less confident in the growth prospects of the U.S. economy (37% optimistic vs. 38% not optimistic).
Consumers want more renewable energy, but are skeptical about additional energy sources central to the energy transition.
Gen AI Healthcare Perceptions
Vehicle Preferences All Cost Equal
Seeking Alternative Lending
Economic Expectations
Personal use of GenAI
Using GenAI for writing or editing assistance
If all price points and features were on par, Bay Area residents would purchase…
More than half of Chicagoans (53%) say they employ GenAI for personal uses. There are differences among generations. For example, 38 percent of Gen Z Chicagoans say they use GenAI for writing or editing assistance, compared to only 14 percent of boomers in Chicago and 22 percent overall.
Banking Expectations
Economic Expectations
Economic Expectations
Economic Expectations
Gen AI Healthcare Perceptions
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Key takeaways