The client historically took a highly decentralized, “gut feel” approach to marketing, making little use of data and analytics. They didn’t have a firm grasp on how much they were spending or where they were spending it; nor could they confidently tie its impact to bottom-line performance. While the client knew they should be doing things differently, they also knew that they lacked the in-house expertise to do them alone. The client had a very strong data science team, but they needed specific domain expertise around marketing effectiveness measurement. They asked KPMG to help them turn data into business insights and actionable recommendations.
Flying blind without data and analytics
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Future
Replace aging applications that differed across divisions and subsidiaries
Reduce manual, disparate processes freeing up more resources for advanced analytics
Enable enhanced reporting and make it more widely available across the enterprise
Act with greater speed and agility to capture value in acquisitions
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Company-wide
opportunities
Process hundreds of thousands of transactions per month with greater efficiency
Reduce 10,000+ manual journal entries per period
Decrease >3-week close
Shorten the >3-month annual budgeting cycle
Provide better support for a growing e-commerce business
Control rising finance function costs and derive greater value
Finance
opportunities
Reduce 10,000+ manual journal entries per period
Decrease >3-week close
Shorten the >3-month annual budgeting cycle
Provide better support for a growing e-commerce busines
Control rising finance function costs and derive greater value
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Improve technical capabilities to keep pace with increased hiring needs
Reduce dependence on IT and tech resources for supporting and enabling continuous compliance with more than 800 collective bargaining agreements
Unify and automate workforce administration processes across the enterprise
Eliminate the need for employees to learn new systems and interfaces as they move from recruitment to training to managing benefit
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HR
opportunities
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Next
After
Today, our client enters marketing discussions with a “data first” perspective. The KPMG spend optimization tool and newly built marketing models are helping the company succeed in new markets even as competition intensifies. Rather than setting the marketing budget by simply adding inflation to last year’s numbers, the client can now intelligently plan spend based on objectives; relying on analytical models and using the optimization tool to allocate and maximize ROI across markets and channels. If, for example, the client seeks five percent growth in a specific market, they can now calculate how much to spend, and where to allocate it, to achieve that goal. When fully implemented, the tools and models KPMG developed have the potential to increase the client’s marketing ROI by 30 to 50 percent.
Data-driven marketing drives superior ROI
Developed all the necessary processes to support a single, modernized digital platform serving the entire enterprise
Migrated 290,000 employees from legacy systems to Oracle Cloud
Increased insight-driven decision making across functions, driving performance and growth gains
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Company-wide
success
Decreased balance sheet reconciliations
by 85%
Achieved a consolidated retail and
corporate close within a shortened period
Reduced the types of P&L statements from 100+ to 4
Reduced operations costs across the board
Enhanced availability of data-driven insights that help to capture maximum value during acquisitions
Achieved a consolidated retail and corporate close within a shortened period
Reduced the types of P&L statements from 100+ to 4
Reduced operations costs
across the board
Enhanced availability of data-driven insights that help to capture maximum value during acquisitions
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Finance
successes
HR
successes
Deployed a custom application for union-rule processing enabling a single HCM platform to administer benefits to all employee populations under 800+ complex union agreements
Created a digital-first, digital anywhere experience resulting in higher employee engagement
Reduced new-hire onboarding time
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Reduced new hire onboarding time
Streamlined and improved the process integration of new employees post-acquisition
Integrate processes and technology across the employee lifecycle from recruiting through compensation and performance
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The client now has the in-house toolset and intelligence to pivot their marketing spend levels and allocation across markets and media channels as their business goals evolve. The KPMG team also helped the client build out a team and skill set that’s able to both test and learn from new tactics as well as refresh their models multiple times per year; they’re constantly advancing their intelligence and the impact and ROI of their marketing efforts.
Continue to enhance analytics-driven planning and forecasting
Optimize the supply chain
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Company-wide
vision
Achieve a continuous, virtual accounting close
Achieved a consolidated retail and corporate close within a shortened period
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Finance
vision
HR
vision
Establish a continual feedback-and-improvement loop based on quarterly HR reports from the field and deployment of new capabilities
Migrate payroll, benefits, and absence management to Oracle cloud for 2023
Insource benefits administration
Ready to keep moving forward
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After
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Future
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