GenAI possesses the remarkable ability to process and analyze vast amounts of data from diverse sources, generating sophisticated outputs such as reports, recommendations, summaries, and even images with unprecedented relevance, speed, and precision. GenAI was an ideal fit for our client, a company with a tradition of continuous innovation. It helps the company stay on the leading edge in its highly competitive sector. But GenAI itself is moving with levels of speed and complexity that can challenge even a sophisticated technology leader like our client.
To move forward effectively, company leadership knew they needed a clear AI strategy, a secure framework for development and adoption, and expanded AI capabilities company-wide. But, like many companies embarking on a new technology deployment, the company lacked the internal expertise to make that happen. To unlock AI and GenAI’s potential, they were going to need some help.
The GenAI challenge: Where to start?
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In a series of initiatives, KPMG rapidly helped the client:
Establish a solid foundation of AI understanding and awareness across the organization
Develop an overall AI strategy and vision, including goals for GenAI
Build out its own secure, private framework for AI development that uses leading AI technologies while keeping the company’s data safe
Select and configure multiple large language models (LLM) and cloud-based services to power the platform
Identify initial use cases, and then develop and deploy them as new GenAI solutions that support marketing, sales, customer service, and legal functions
Establish an ongoing AI pipeline that includes additional use cases for retail, finance, and digital functions, among others
Train staff, spearhead change management, and facilitate adoption of AI across the company
In less than a year, our client has gone from “What can we do?” and “How will we do it?” to a strong, secure foundation for GenAI development and adoption. This new framework has already empowered its people to deliver value through new innovations for the company.
A secure, agile framework for AI development and adoption
Our client’s new framework for AI/GenAI development and adoption has allowed the company to move ahead quickly, but also responsibly, by protecting the company’s data and intellectual property. By focusing on enterprise AI leading practices from the start—and seeding those habits across the organization—the company has enabled its teams to stay on the leading edge of innovation.
And the company’s teams are leaning in on the potential opportunities, from continuously identifying new ways to improve front- and back-office operations all the way through to new ideas for product innovation and retail store employee empowerment. Each day, AI is becoming more embedded and ubiquitous to how our client does business.
The company continues to surface and evaluate new value-creation opportunities and innovations across the organization. It is embracing new capabilities enabled by GenAI as it manages change, scales adoption, and moves toward new ways of working.
Empowering GenAI innovation
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