Let's show why South Dakota is a big deal for families, by reimagining how people engage with the 605 state. Alongside other playground elements, an oversized seesaw pop-up invites families to play with the presidents in a moment that's impossible to miss. With one end anchored by a president and the other by a guest, the "I See, I Saw" seesaw turns history into a shared experience that sparks real interaction across generations. Carnival-style games and South Dakota snacks would also drive engagement.
South Dakota's infinite Playground
Simple, visual, and built to travel, this pop-up creates a playful pause along the journey, reinforcing discovery, balance and the unexpected moments that make South Dakota unforgettable.
Why we like it
Shows South Dakota is a BIG DEAL for families by re-imagining ways to engage with the 605 State. Alongside other playground elements, a custom oversized seesaw pop-up invites families to play with the presidents in a moment that's impossible to miss. One end is anchored by a presidential mascot, the other by a guest, the "I See. I Saw." seesaw turns history into a shared, joyful experience sparking laughter, photos, and real interaction across generations. We'd include more ways to engage, with carnival style games and South Dakota snack giveaways.
Simple, visual, and built to travel, this pop-up creates a playful pause along the journey, reinforcing discovery, balance, and the unexpected moments that make South Dakota unforgettable.
Why we like it
South Dakota's infinite Playground
As part of the "Go Together" campaign, this pop-up vending machine dispenses South Dakota souvenir keychains, personalized with the user's name. The twist? You also get a matching keychain to share with a friend or family member, lighting the spark to spend time going somewhere new together.
Simple, visual, and built to travel, this pop-up creates a playful pause along the journey, reinforcing discovery, balance, and the unexpected moments that make South Dakota unforgettable.
Why we like it
South dakota souvenirs, to go
Personalized keepsakes are sticky and memorable, while relating back to the essence of togetherness in our campaign message. Plus, by including a keepsake for a travel companion, we can consider every impression a two-for-one.
Why we like it
As a part of the "Go Together" campaign, this pop-up vending machine dispenses South Dakota souvenir keychains, personalized with the user's name. The twist? You also get a matching keychain to share with a friend or family member, lighting the spark to spend time going someplace new together.
South Dakota Souvenirs to-go
With a different view behind every door, this could become a splash placement for co-op partners, not to mention a photo-op that reaches a far wider audience than people on the street.
Why we like it
This idea creates a vacation sneak peek by placing doorframes in high traffic areas of target markets. When you open the door, video screens help you see a view of South Dakota on the other side.
Doorways to South Dakota
land of infinite variety // tsd rfp #25RFP15823
land of infinite variety // tsd rfp #25RFP15823
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