Takeaways from the survey include the following:
Growers are unsure about business outcomes. Rising crop prices and yields offer them reasons for optimism, but they expect headwinds from higher costs on inputs and overhead.
Growers are managing volatility and uncertainty
by embracing new products and technologies: about 50 percent of growers expect
to use new yield-improvement products.
Growers are looking to engage with suppliers differently to find solutions that
meet performance and price needs.
An omnichannel approach is preferred.
Grower acceptance of agtech has continued to rise
in the past 2 years. Nonetheless, challenges to scaling remain
as a result of unclear ROI and poor experiences for growers.
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Growers remain interested in sustainable practices but adoption of more holistic approaches beyond no-till and cover cropping is limited, particularly if risk or capital demands are
too high.
Managing macro uncertainty
Willingness to innovate
Evolving engagement with suppliers
Agtech momentum with scaling challenges
White space in adoption of sustainable practices
