(< 2,000 acres) n = 1,109
Farm management software
Remote-sensing technologies
Precision agriculture hardware
Agribusiness marketplaces
Sustainability-related tools
Automation, robotics, and electric equipment
Small farms
(2,000–5,000 acres)
n = 157
Medium farms
(> 5,000 acres) n = 88
Large farms
Figures may not sum to 100%, because of rounding.
Source: McKinsey US Farmer Insights 2022–23 (n = 1,354)
¹
There are higher rates of trend adoption among large and medium-size farms, with small farms lagging.
Current adoption of trends by farm size,
% of respondents¹
Currently using it
Not using now but planning to use it in the next 2 years
Q: What is your level of adoption on the following trends? (n = 1,354)
Used it before but stopped
Know about it but never use it
Never heard of it and never used it