Deforestation - Smurfit Kappa case study

Case study

Smurfit Kappa

Smurfit Kappa, based in Dublin, is one of the largest providers of paper-based packaging in the world, offering customers an alternative to traditional plastic.

Case study

Smurfit Kappa

As deforestation rules come into play, Smurfit Kappa’s forest-management policy and practices give it a competitive advantage, in our view. The company’s plantations are third-party certified, which means they adhere to local environmental regulations and international bodies’ recommendations.

Aerial view of a young Eucalyptus plantation in Brazil

Case study

Smurfit Kappa

This includes demonstrating that they are not converting natural forests and ecosystems, and carefully selecting areas to avoid operating plantations within valuable ecosystems. Where external sourcing is needed, the company seeks wood and paper fibre from suppliers following equivalent standards.

Buzzard flies over a forest near the Taro River Parma, Italy

Case study

Smurfit Kappa

In addition, Smurfit Kappa is one of Europe’s substantial recyclers, collecting corrugated packaging from clients, recycling it and using the material in their production processes.

Pressed used boxes. Processing of secondary raw materials. Cardboard for reuse. Texture, background

Case study

Smurfit Kappa

Packaging designs are further adjusted to enable the highest levels of recyclability. Introducing circularity increases the use of paper-based products, helping to protect forests by reducing the need for virgin materials.

Female box maker working behind a table in a private workshop, folding, shaping a box, tools scattered across. Rulers, pencils and special board with a cutting form.