Beyond the Cookie
Learn how marketers and publishers are preparing for the cookieless future.
of publishers believe contextual targeting will replace audience targeting
65% of marketers disagree
People-based marketing / identity solutions
Top Marketer Concerns About Their First-Party Data
What Keeps Marketers and Publishers Up at Night?
CONTEXT IS DIVISIVE
26%
68%
6%
Not confident
Confident
Unsure
68%
Hard to collect data because not privy to POS
Can't find new audiences without supplemental data
HOw will investments pivot?
58%
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Identity Tops Must-Have Investments
Publishers looking for a solution to loss of third-party tracking
53%
Unsure if data profile accurate after COVID-19
1
3
2
WHAT THE FUTURE WILL LOOK LIKE?
Find out how marketers and publishers see the future of digital advertising!
Click on the numbers to learn more
https://www.lotame.com/thank-you-beyond-the-cookie-future-of-advertising-for-marketers-and-publishers/?submissionGuid=ef92cb2e-01e3-49c7-a074-90b601416982