Case Study: Latin america | dominican republic | Finance
Lotame Tech Solutions Drive
5X Increase in Leads
Explore their success story
OMD Dominicana uses Lotame’s Audience Optimizer solution to model prospects for regional bank.
OMD Dominicana’s banking client sought new prospects for its personal loan product in the first quarter of the year, following a high-spending holiday season. The client challenged its agency to find an effective way to engage new prospects while keeping acquisition costs low. The finance category is notorious for exceedingly high CPA due to loan qualifications.
Drive qualified leads for personal loan product with efficient cost per acquisition (CPA)
81% more efficient CPA
5X increase in leads
Using Lotame’s data-driven optimization tools, we are delivering exponential growth in lead generation campaigns for our clients."
Digital Marketing Director Omnicom Media Group Caribbean
OMD Dominicana used Lotame’s Audience Management and Audience Optimizer solutions to collect, analyze and scale prospects with a high propensity for a personal loan. Effectiveness and efficiency were key to success.
Collect: Gather valuable first-party data about the bank’s users with Lotame data collection
Analyze: Analyze characteristics and interests of users who interacted with the loan section of the bank’s site.
Audience Optimizer: With these insights, create different buyer personas based on demographics, behavioral data and interests related to personal loans. OMD used this intel to feed creation of even more specific and niche lookalike models for prospecting.
The resulting prospect campaign was a resounding success for the banking client with record-breaking leads generated and a substantially more efficient CPA. Lotame tech enabled OMD to analyze its client’s first-party data on a large scale and increase performance of its prospecting campaign.
increase in total leads compared to average monthly leads prior to the campaign
increase in leads after implementation of the lookalike model
reduction in CPA
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