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Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Luminate is an independently operated company and a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.

The 2024 Music Midyear Report is powered by Luminate’s industry-leading music consumption, data management  and consumer research data and insights products.

Audience Insights Syndicated Reports

Data Sources

2024

Midyear Charts

Interest in Limited Edition Collectibles

Among U.S. fans who already stream music, opportunities exist for limited edition collectibles within Latin and K-Pop genres, but less so for Country


Peso Pluma

SOURCE: LUMINATE ARTIST & GENRE TRACKER CONSUMER RESEARCH DATA

+39%

K-Pop fans who are Music Streamers are 39% more likely to purchase limited edition collectibles compared to other Music Streamers

+12%

Latin fans who are Music Streamers are 27% more likely to purchase limited edition collectibles compared to other Music Streamers

-12%

Country fans who are Music Streamers are 12% less likely to purchase limited edition collectibles compared to other Music Streamers
 

Social Causes & Sustainability

Physical music purchasers are +26% more likely to cite sustainability / 
re-usability as a cause they care about than the average U.S. music listener. However, there are differences by audience including generation, purchase format and genre fandom

Coldplay

SOURCE: LUMINATE INSIGHTS - U.S. MUSIC 360 (Q2 2024)

55%

SZA

Marshmello

Bad Bunny

Vol. Change

+6.6%

Vol. Change

+11.1%

Vol. Change

+5.8%

Vol. Change

+21.7%

Vol. Change

+3.8%

Vol. Change

+13.3%

Vol. Change

+2.1%

Vol. Change

+12.3%

Vol. Change

+15.3%

Vol. Change

+11.4%

Vol. Change

+9.8%

Vol. Change

+7.1%

Vol. Change

+7.5%

Vol. Change

+5.8%

Vol. Change

+21.7%

Vol. Change

+3.8%

Vol. Change

+3.8%

Vol. Change

-29.3%

Vol. Change

+12.3%

Vol. Change

+8.0%

Vol. Change

-10.3%

Vol. Change

+14.6%

Vol. Change

+7.5%

Vol. Change

+7.4%

Vol. Change

+22.6%

Vol. Change

+15.1%

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2024

Luminate Midyear Music Report 

U.S. ARTIST & GENRE TRACKER: Consumer behaviors and preferences related to music fan engagement including, awareness, likability, perceptions, discovery, merchandise, purchasing and influence.

U.S. ENTERTAINMENT 365: Consumer behaviors and preferences related to entertainment and how they spend their leisure time across all available entertainment channels, including, time and money spent, discovery & engagement, platform preferences, subscription models, motivations and category purchasing

To learn more about how to access these products, please contact us here

Quansic music data management 
Music data management data and services, including artist disambiguation and recording/songwriting attribution. More about this service
here

U.S. MUSIC 360 & REGIONAL 
MUSIC 360:
Consumer behaviors and preferences related to music fan engagement including, music and artist discovery, genres & language preferences, time and money spent, streaming and platform use and live music preferences.

Music Consumption Data
The music consumption data statistics in this report come from the Luminate music consumption platform, which is informed by 500 hundred sources including the major streaming platforms, mass merchant retailers, artist stores and more, representative of 48 global markets.  More about the product
here.