In an increasingly competitive landscape, the client’s leadership team needed a comprehensive way to monitor brand health and adapt to evolving consumer expectations. Their goals were to:
aintain a competitive edge against market threats
dapt marketing and product strategies based on consumer and category trends
Boost comprehension of product features and overall public perception
The client partnered with Luminate to design a custom, monthly brand tracker focused on key metrics, including awareness, subscription interest, feature comprehension and public perception. With robust research methodologies and global data expertise, Luminate provided:
Market-Level Insights: Detailed breakdowns of brand performance across multiple regions, offering nuanced views into category trends and competitive dynamics
Strategic Threat Assessment: Identification of market disruptors, emerging competitors and shifting consumer preferences
Actionable Recommendations: Data-driven insights to guide messaging, product innovation and strategic investments
Luminate’s entertainment-driven expertise and dedicated team of analysts offer continuous support, helping to minimize risks and transform raw data into strategic opportunities.
OPTIMIZING
BRAND
STRENGTH
Luminate's independent, entertainment-driven expertise, combined with its domestic and international experience, provides consistent and objective measurement at both the product and category levels. Quantifying the changing dynamics across metrics such as awareness, subscription interest/intent, feature comprehension and public perception, Luminate serves as a strategic partner. Together, Luminate and the client actively collaborate to assist in identifying potential market threats, white space opportunity, key audience segments and different pathways to optimize the offering.
Challenge
Overview
Solution
Challenge
OVERVIEW
Solution
RESULT
With Luminate’s insights, the tech brand:
Enhanced global marketing campaigns based on region-specific performance data
Optimized its subscription offerings by addressing key consumer pain points and white space opportunities
Strengthened its competitive positioning, driving measurable improvements in brand awareness and customer loyalty
By embedding Luminate’s insights into their decision-making framework, the client consistently outperformed in a rapidly changing marketplace, improved the visibility of its products, and improved their overall brand health.
Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
REQUEST DEMO
Overview
A world-leading technology brand renowned for its excellence in data and measurement leverages Luminate’s Custom Insights to safeguard its long-term brand health by evaluating awareness, subscription appeal and competitive positioning across domestic and global markets.
Luminate Insights
A tailored, ongoing custom research solution featuring a monthly brand tracker, key insights and dedicated analyst support.
A leading demand-side platform (DSP) uses Luminate’s Custom Insights to track, improve and maximize its influence and value to industry partners.
Luminate Insights
A tailored, ongoing custom research solution featuring a monthly brand tracker, key insights and dedicated analyst support.
REQUEST DEMO
Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
In an increasingly competitive landscape, the client’s leadership team needed a comprehensive way to monitor brand health and adapt to evolving consumer expectations. Their goals were to:
Maintain a competitive edge against market threats
Adapt marketing and product strategies based on consumer and category trends
Boost comprehension of product features and overall public perception