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Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
RESULT
With Luminate’s insights, the tech brand:
Enhanced global marketing campaigns based on region-specific performance data
Optimizes its subscription offerings by addressing key consumer pain points and white space opportunities
Strengthens its competitive positioning, driving measurable improvements in brand awareness and customer loyalty
By embedding Luminate’s insights into its decision-making framework, the client consistently outperforms in a rapidly-changing marketplace and successfully maintains its strong market position.
Solution
Overview
Solution: Brand Tracking for Smarter Decision-Making
Luminate partners closely with the client to design and field a custom brand-tracker to approximately 3,500 people once a month across 7 key territories. The study focuses on key metrics including awareness, subscription interest, feature comprehension and public perception. With robust research methodologies and global data expertise, Luminate provides:
Market-Level Insights: Detailed breakdowns of brand performance across multiple regions, offering nuanced views into category trends and competitive dynamics and how they differ across key and emerging markets.
Strategic Threat Assessment: Identification of market disruptors, emerging competitors, barriers to subscription and other shifting consumer preferences.
Actionable Recommendations: Data-driven insights to guide messaging, product innovation and strategic investments
These findings go on to inform many company-wide initiatives, including product development, marketing investments, brand messaging and more. Luminate’s entertainment-driven expertise and dedicated team of analysts offer continuous support, transforming raw data into strategic opportunities and minimizing risks.
Challenge: measuring what matters
Luminate Insights
A tailored, ongoing custom research solution featuring a monthly brand tracker, key insights and dedicated analyst support.
One of the world's largest technology and entertainment brands sought a trusted partner to help monitor and refine its long-term brand strategy. With increasing competition and evolving market dynamics, the company required a data-driven approach to track key brand health metrics, ensuring it could stay ahead of emerging trends, optimize marketing efforts and strengthen audience engagement. To meet these needs, the company partnered with Luminate to track its brand — a research-driven solution designed to deliver ongoing measurement, strategic insights and a data-backed understanding of its position relative to the competition.
OVERVIEW
The client turned to Luminate’s independent entertainment-focused expertise and global experience to ensure consistent and objective brand health measurement. As a strategic partner, Luminate continuously measures shifting dynamics across key metrics such as awareness, subscription interest and intent, feature comprehension and public perception across the client’s 7 key territories. Through ongoing collaboration, Luminate and the client partner to assist in identifying key value propositions, new audience segments for investing and emerging market threats while exploring opportunities to optimize the brand’s offering.
Image Description: Quarterly KPI tracking across awareness and consideration to provide opportunities and identify emerging challenges.
Image Description: Quarterly measurement of key feature awareness informs product roadmap and marketing strategies.
For a brand at the forefront of entertainment and technology, maintaining a competitive edge requires more than just strong content — it demands a deep understanding of brand perception, consumer sentiment and category trends. The brand needed a partner to evaluate key metrics, including awareness, subscription appeal and competitive position. Their goals were to:
Maintain a competitive edge against existing and emerging market threats
Adapt marketing and product strategies based on consumer and category trends
Boost comprehension and adoption of product features and overall public perception
Optimizing Brand Strength
How a Global Tech Leader Monitors and Evolves Market Presence with Luminate
