In an increasingly competitive landscape, the client’s leadership team needed a comprehensive way to monitor brand health and adapt to evolving consumer expectations. Their goals were to:
aintain a competitive edge against market threats
dapt marketing and product strategies based on consumer and category trends
Boost comprehension of product features and overall public perception
Using Luminate’s music engagement platform, the label assessed consumer appetite for its artists in specific markets through the Analysis tool, evaluating their popularity and potential impact in select tour locations. The label used streaming numbers and past ticket numbers to help predict how many tickets that tour support artist could add for a show.
The label utilized Luminate’s music engagement platform to assess consumer appetite and plan effectively for its artists. Key steps in the strategy included:
Music Label Utilizes Luminate’s Consumption Data To Choose Tour Support Acts
A leading music company known for its impressive streaming metrics and artist roster aimed to enhance its tour experiences. By integrating Luminate’s data insights, the label could strategically choose tour support acts that matched the popularity and musical vibe of its headliners, ensuring a seamless and engaging concert experience.
To amplify the tour experience and increase fan engagement, the label used Luminate’s consumption data to identify the best artists to support headliners on tour. The right artist would help enhance the headliner’s appeal while providing the opener with valuable exposure. In turn, the label increases its overall market presence and appeal while supporting its artists’ success.
Challenge
Overview
Solution
Challenge
OVERVIEW
Solution
RESULT
This approach not only boosted their artists’ presence abroad but also created a scalable framework for expanding country music’s global reach. The strategy delivered measurable success, including:
15% increase in streaming volume in targeted countries, including Sweden and the Netherlands, compared to those markets they did not focus efforts on
Improved ROI across key metrics, including streams, fan engagement, and touring.
Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
REQUEST DEMO
A leading demand-side platform (DSP) uses Luminate’s Custom Insights to track, improve and maximize its influence and value to industry partners.
Luminate Insights
A tailored, ongoing custom research solution featuring a monthly brand tracker, key insights and dedicated analyst support.
REQUEST DEMO
Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
With consumer tastes varying widely across markets and countries, identifying the right artists to maximize tour support opportunities is crucial. The label required a data-driven approach to effectively select and optimize tour support, ensuring alignment with regional preferences and enhancing overall tour success.
Tour Performance Prediction:
The label combined streaming data and past ticket sales numbers to estimate the number of additional tickets a tour support artist could contribute to each show.
Market-Specific Consumer Analysis:
Using the platform’s Analysis tool, the label evaluated consumer interest in its artists within specific markets. This included assessing both current popularity and potential impact in select tour locations.
RESULT
With Luminate’s consumption and market analysis tools, the label was able to move beyond guesswork and make strategic tour support decisions rooted in real audience demand. This data-driven approach helped maximize ticket sales, enhance the concert experience, and ensure better alignment between headliners and opening acts. By pairing the right artists with the right markets, the label elevated its tour strategy, expanded fan engagement, and delivered measurable impact for its roster.