In an increasingly competitive landscape, the client’s leadership team needed a comprehensive way to monitor brand health and adapt to evolving consumer expectations. Their goals were to:
aintain a competitive edge against market threats
dapt marketing and product strategies based on consumer and category trends
Boost comprehension of product features and overall public perception
The label used Luminate’s U.S. market-level data to analyze Rock music consumption trends. This data helped to prioritize high-potential markets and develop marketing strategies tailored to those areas.
Music Label Works With Luminate To Break Into the Rock Scene
A prominent, well-established Country music label successfully launched a new Rock and Alternative record label imprint. Recognized for its roster of rising stars and seasoned performers, this label has consistently set trends in music management and innovation. Expanding into Rock was a strategic move aimed at diversifying its offerings and solidifying its presence in new markets.
As the label ventured into the Rock genre, it needed comprehensive data to identify key markets where Rock music was thriving. This would allow the label to target these regions effectively and ensure steady growth.
Challenge
Overview
Solution
Challenge
OVERVIEW
Solution
RESULT
This approach not only boosted their artists’ presence abroad but also created a scalable framework for expanding country music’s global reach. The strategy delivered measurable success, including:
15% increase in streaming volume in targeted countries, including Sweden and the Netherlands, compared to those markets they did not focus efforts on
Improved ROI across key metrics, including streams, fan engagement, and touring.
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Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
Despite its proven success in the Country genre, entering the Rock music space presented new challenges. The team required detailed insights to guide its marketing strategy and identify promising territories for Rock music engagement.
RESULT
Luminate provided crucial insights that empowered the label to track Rock music genre trends across streaming, radio and independent sales. These insights included:
High-Potential Markets Identification:
The platform helped the label pinpoint high-potential markets where Rock music had a growing fanbase.
Genre and Artist Performance Comparison:
The label compared the performance of its signed artists across different genres to identify growth opportunities and areas to prioritize marketing investment.
By leveraging these benefits, the label was able to identify emerging artists who were gaining traction in order to:
Strategically sign talent based on data-driven insights of long-term success
Assess an artist’s potential by analyzing audience demographics, engagement metrics and geographical data
Optimize marketing strategies by pinpointing platforms and markets where the target audience is most active
Develop a competitive advantage by timing the launch of the Rock label with periods or events where Rock is trending upward
Consumption Trends Analysis:
Using Luminate CONNECT, the label analyzed real-time streaming, sales and demographic data for Rock music across U.S. markets.