Global Digital Service Provider
Overview
A leading digital service provider (DSP) uses Luminate’s custom insights to track, improve and maximize its influence and value to industry partners.
Luminate Insights
A tailored, ongoing custom research solution featuring a multi-wave industry valuation, key insights and dedicated analyst support.
Overview
OVERVIEW
The program has provided context and ongoing measurement around the changing impact the platform has made through its suite of products, tools and offerings. This empirical quantification of business-to-business perceptual insights has become integral in guiding the client’s larger strategic direction and goal-setting each year, ensuring the brand can continuously learn how to better serve the larger industry around it.
Challenge
Operating in a crowded and fast-evolving media landscape, the client needed to understand its perception among industry peers and how its tools and products compared to competitors. Specific objectives included:
- Evaluating the effectiveness of its platform’s value proposition
- Identifying areas for product and service improvement
- Strengthening relationships with key partners through targeted engagement
Solution
Solution
Luminate implemented a custom research solution to assess the DSP’s performance across crucial B2B metrics, gathering feedback from industry professionals in domestic and global markets. The program included:
- Competitor Analysis: Comparative insights into the DSP’s position within the competitive landscape, focusing on innovation, service quality and trustworthiness
- Partner Engagement Metrics: Evaluation of key partner segments to uncover engagement gaps and new collaboration opportunities
- Perception Tracking: Monitoring changes in brand sentiment over time to identify actionable trends
The client benefited from Luminate’s expertise in combining perceptual data with actionable recommendations, empowering its teams to deliver meaningful improvements to the platform and its relationships with industry stakeholders.
RESULT
Through Luminate’s insights, the DSP:
- Improved its platform’s features based on feedback from partners and peers, enhancing adoption and satisfaction
- Optimized engagement strategies, resulting in stronger relationships with high-value partners and agencies
- Solidified its reputation as a trusted, indispensable tool within the industry ecosystem
By leveraging Luminate’s strategic guidance, the DSP ensured it would remain at the forefront of innovation, achieving both business growth and deeper industry integration.
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