Operating in a crowded and fast-evolving media landscape, the client needed to understand its perception among industry peers and how its tools and products compared to competitors. Specific objectives included:
Evaluating the effectiveness of its platform’s value proposition
Identifying areas for product and service improvement
Strengthening relationships with key partners through targeted engagement
Luminate implemented a custom research solution to assess the DSP’s performance across crucial B2B metrics, gathering feedback from industry professionals in domestic and global markets. The program included:
Competitor Analysis: Comparative insights into the DSP’s position within the competitive landscape, focusing on innovation, service quality and trustworthiness
Partner Engagement Metrics: Evaluation of key partner segments to uncover engagement gaps and new collaboration opportunities
Perception Tracking: Monitoring changes in brand sentiment over time to identify actionable trends
The client benefited from Luminate’s expertise in combining perceptual data with actionable recommendations, empowering its teams to deliver meaningful improvements to the platform and its relationships with industry stakeholders.
Global Digital Service Provider
The program has provided context and ongoing measurement around the changing impact the platform has made through its suite of products, tools and offerings. This empirical quantification of business-to-business perceptual insights has become integral in guiding the client’s larger strategic direction and goal-setting each year, ensuring the brand can continuously learn how to better serve the larger industry around it.
Overview
Solution
Challenge
OVERVIEW
Solution
RESULT
Through Luminate’s insights, the DSP:
Improved its platform’s features based on feedback from partners and peers, enhancing adoption and satisfaction
Optimized engagement strategies, resulting in stronger relationships with high-value partners and agencies
Solidified its reputation as a trusted, indispensable tool within the industry ecosystem
By leveraging Luminate’s strategic guidance, the DSP ensured it would remain at the forefront of innovation, achieving both business growth and deeper industry integration.
A leading digital service provider (DSP) uses Luminate’s custom insights to track, improve and maximize its influence and value to industry partners.
Luminate Insights
A tailored, ongoing custom research solution featuring a multi-wave industry valuation, key insights and dedicated analyst support.
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RESULT
Through the ongoing partnership with Luminate, the client has extended its category lead over the competition by more than 3x over the past 4 years. They achieve this by leveraging the insights and analysis to:
Improve the platform’s features based on feedback from partners and peers, enhancing adoption and satisfaction
Optimize engagement strategies, resulting in stronger relationships with high-value partners and agencies
Solidify its reputation as a trusted, indispensable tool within the streaming ecosystem
The DSP achieves business growth and deeper industry integration, positioning itself at the forefront of innovation with the strategic guidance being provided by Luminate.
Solution
Overview
Solution
Luminate implements a custom research solution to assess the DSP’s performance across crucial metrics, gathering feedback from industry professionals in domestic and global markets. The survey and analysis includes:
Competitor Analysis: Comparative insights into the DSP’s position within the competitive landscape, focusing on innovation, service quality and trustworthiness
Partner Engagement Metrics: Evaluation of key partner segments to uncover engagement gaps and new collaboration opportunities
Perception Tracking: Monitoring changes in brand sentiment over time to identify actionable trends
Luminate’s expertise in combining perceptual data with actionable recommendations empowers the client to make meaningful improvements to its platform and its relationships with industry stakeholders. This strategic approach provides the client with the insights needed to drive lasting impact and enhance its market position.
Challenge
The client operates in a fast-evolving and competitive media landscape. It needs to understand its perception among industry peers and how its tools and products compare to competitors. Key objectives include:
Evaluating the effectiveness of its platform’s value proposition
Identifying areas for product and service improvement
Strengthening relationships with key partners through targeted engagement
Image Description: Survey response on such industry-wide topics as AI help the brand understand its marketplace position relevant to these areas
Image Description: Industry surveys of the role the competition plays in music release strategy.
OVERVIEW
In today’s digital music landscape, seamless music delivery relies on a network of industry partnerships. In order to deliver the best music service to fans, the client desires an understanding of how its suite of products, tools and services impact the partners essential to this ecosystem. Seeking a data-driven approach, the client turns to Luminate to quantify the perceptual insights integral to music delivery. These insights now serve as a foundation for the client’s strategic direction and annual goal-setting, ensuring it can better serve the industry around it.
Overview
Luminate Insights
A tailored, ongoing custom research solution featuring a multi-wave industry evaluation, key insights and dedicated analyst support.
A leading Digital Service Provider (DSP) and powerhouse in digital music streaming leverages Luminate’s custom insights to track brand performance, enhance industry influence and maximize value for its partners.
A Leading Digital Music Platform Strengthened Its Industry Perception With Luminate Insights
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Want to learn more about Luminate's consultative services in global research, audience insights and brand marketing?
