Canadians are
INVESTED
Canadians are invested. Every day they invest time, energy and effort in things that bring them joy and satisfaction. Like family, friends and themselves.
To find out exactly what Canadians are invested in, we teamed up with Pollara Strategic Insights and asked over 1,500 Canadians to share what they invest in.*
The results were illuminating.
2023 POLL
Canadians invest in family, finances, and themselves
Money matters to Canadians
Hanging with
friends
Game of pickup, anyone?
of us enjoy playing sports
Financial planning for the future
Vacation is calling
We follow our hearts
To invest,
or not to invest?
We stay in the market
We’re invested
in taking care of our finances
of us are eager to get out of town with our partner and children, at least occasionally.
say a down market is the best time to invest.
are not sure when they should be investing.
stay invested, even when markets get choppy.
pull out of markets completely.
of us believe we’re handling our money in the best way possible.
of us who are invested in our finances, say our investments are beneficial to us.
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(and our hobbies)
Once, we’re invested:
Life is better when you're invested.
* Between November 30 and December 2, 2022, and again from March 24 to March 27, 2023, Pollara Strategic Insights conducted an online survey with approximately 1,500 adult Canadians. Results from a random sample of this size can be considered accurate to within ±2.5% 19 times out of 20. Results have been weighted by gender, age and region, using the latest census data, to be representative of the population as a whole.
of us just love playing the bagpipes.
of us enjoy collecting things (as a hobby)
of us live for the moment.
And
of us like to hold on for long-term gain.
Long term gainers
Instant gratification-ers
We are social, so it makes sense that:
This just goes to show how financially savvy we are.
want to get together with our pals regularly.
of us want to hang out with our friends.
of us have a budget.
manage investments.
create financial goals for the future.
of us invest in our partners and children.
of Canadians invest in themselves.
of us are invested in our finances.
of Canadians are passionate about hobbies.
See what else
Canadians are invested in
ACADIAN HISTORY
83
%
of us believe that you need a financial plan to be successful in the long term.
of us have a plan for our current or future life.
25
%
60
%
39
%
36
%
85
%
87
%
78
%
86
%
71
%
29
%
0.07
%
66
%
28
%
91
%
83
%
84
%
64
%
30
%
76
%
6
%
86
%
76
%
BIRD WATCHING
CATS
CANNABIS
CRYPTO
COMIC BOOKS
CRAFT BEER
DOGS
FLY FISHING
PICKLEBALL
RACING CARS
VINTAGE GUITARS
WRESTLING FIGURINES
We make time
for family
of us also enjoy doing activities with our partners and kids.
of us love having dinner with our families.
71
%
64
%
Once, we’re invested:
We stay in the market
%
76
6
%
stay invested, even when markets get choppy.
pull out of markets completely.
We’re invested in our lives and our money
of us believe an invested world means being invested in things you love and your finances.
Find out how we can help.