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The quest for

meaning at work

2024 Philippines Survey Report

by

Understanding the Southeast Asian workforce's pursuit of purpose is essential for transitioning to a regional economy that is both fair and sustainable.

Editorial. 

In response to these evolving dynamics, Jobs_that_makesense Asia and Manpower have embarked on a pioneering survey to decode the quest for purpose at work, particularly in the Southeast Asian context. This collaborative research initiative emerges in a landscape where the narrative of meaningful work, especially post-COVID and among Generation Z, has proliferated yet remains inadequately explored through empirical studies. Our survey aims to carve out a region-specific understanding of what constitutes meaningful work, delving into the personal and societal drives steering individuals towards purpose-driven careers.

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1 The Asean Post

2 IEA Southeast Asia Energy Outlook 2022

3 The Asian Development Bank

418

100% 

52% 

Southeast Asia shows rapid economic evolution, maintaining its status as one of the fastest-growing regions globally for nearly a decade. This dynamic economic landscape is energized by a youthful workforce, with the World Bank   estimating that out of approximately 350.5 million workers in ASEAN, 60% are under the age of 30. Yet, this economic vibrancy is shadowed by sustainability challenges: according to the International Energy Agency  , current growth model forecasts a 35% increase in CO2 emissions by 2030, highlighting an urgent need for sustainable economic reform.

In 3 points, our key findings

Executive Summary

In the Jobs_that_makesense Asia - Manpower's The Quest for Meaning at Work Survey, 2,023 respondents—including employees, students, and job-seekers across six countries, with 418 participants from Philippines — were invited to share their perspectives on meaningful work. They provided insights into their definitions of purposeful employment, the motivations and challenges they face in seeking more meaningful roles, and their expectations from companies to enhance their sense of purpose at work.

In The Philippines, 100% of survey participants express the importance of finding a sense of meaning in their professional endeavors. This sentiment resonates across the region, with 98% of respondents emphasizing the significance of this aspect in their careers.

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49% of the respondents expect their companies to take a leading role in promoting sustainability initiatives. They also advocate for the creation of more positions dedicated to Environmental, Social, and Governance (ESG) responsibilities and the provision of learning programs for employees that focus on societal impact and sustainability.

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The importance of a company's reputation, especially in terms of social and environmental responsibility, has emerged as a crucial consideration for job seekers. Indeed, 90% of survey participants stated that a company's standing in these domains influence their choice to seek employment with them, surpassing the regional average of 77%.

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Table of Contents

Deciphering Purpose in the philippineS' Workforce

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Survey Overview

Survey Overview