The quest for
meaning at work
2024 Thailand Survey Report
430 respondents
96% of Thais are seeking a sense of purpose in their careers
53% are considering a career transition
by
Understanding the Southeast Asian workforce's pursuit of purpose is essential for transitioning to a regional economy that is both fair and sustainable.
Editorial.
In response to these evolving dynamics, Jobs_that_makesense Asia and Manpower have embarked on a pioneering survey to decode the quest for purpose at work, particularly in the Southeast Asian context. This collaborative research initiative emerges in a landscape where the narrative of meaningful work, especially post-COVID and among Generation Z, has proliferated yet remains inadequately explored through empirical studies. Our survey aims to carve out a region-specific understanding of what constitutes meaningful work, delving into the personal and societal drives steering individuals towards purpose-driven careers. Spanning Singapore, Malaysia, the Philippines, Indonesia, Vietnam, and Thailand, this comprehensive survey endeavors to chart the contours of the region's professional aspirations. It seeks to unearth the underlying expectations of the Southeast Asian workforce and provide actionable insights for employers to align more closely with the emerging paradigm of purpose-driven employment. This study marks a significant step in dissecting the intricate relationship between individual aspirations and regional economic imperatives, setting the stage for a more inclusive and sustainable economic model.
Southeast Asia shows rapid economic evolution, maintaining its status as one of the fastest-growing regions globally for nearly a decade. This dynamic economic landscape is energized by a youthful workforce, with the World Bank estimating that out of approximately 350.5 million workers in ASEAN, 60% are under the age of 30. Yet, this economic vibrancy is shadowed by sustainability challenges: according to the International Energy Agency , current growth model forecasts a 35% increase in CO2 emissions by 2030, highlighting an urgent need for sustainable economic reform. Among growing climate awareness, Southeast Asian governments are recognizing the imminent risks to their economies. Without intervention, the Asian Development Bank warns that climate repercussions could contract the region's economy by up to 11% by the century's end. Consequently, sustainability is ascending the corporate agenda, catalyzing a surge in demand for green skills and jobs. This shift is not just institutional but deeply personal. As societies navigate the ramifications of climate change and economic disparity, individuals are increasingly seeking roles that transcend traditional financial incentives, aligning personal values with professional endeavors.
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2
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1 The Asean Post
2 IEA Southeast Asia Energy Outlook 2022
3 The Asian Development Bank
Executive Summary
In the Jobs_that_makesense Asia - Manpower's The Quest for Meaning at Work Survey, 2,023 respondents—including employees, students, and job-seekers across six countries, with 430 participants from Thailand — were invited to share their perspectives on meaningful work. They provided insights into their definitions of purposeful employment, the motivations and challenges they face in seeking more meaningful roles, and their expectations from companies to enhance their sense of purpose at work.
In 3 points, our key findings
In Thailand, 96% of survey participants express the importance of finding a sense of meaning in their professional endeavors. This sentiment resonates across the region, with 98% of respondents emphasizing the significance of this aspect in their careers.
More than half of the respondents expect their companies to take a leading role in promoting sustainability initiatives. They also advocate for the creation of more positions dedicated to Environmental, Social, and Governance (ESG) responsibilities and the provision of learning programs for employees that focus on societal impact and sustainability.
The importance of a company's reputation, especially in terms of social and environmental responsibility, has emerged as a crucial consideration for job seekers. Indeed, 79% of survey participants stated that a company's standing in these domains influence their choice to seek employment with them, surpassing the regional average of 77%.
Table of Contents
Deciphering Purpose in the thailand Workforce Definitions and Perceptions
Trend 1# Motivations and Expectations Behind the Thailand Workforce's Pursuit of Purpose
Trend 2# Career Transitions as a Path to Deeper Meaning for Thailand's Professionals
Trend 3# Navigating Obstacles and Challenges in the Quest for Meaningful Work
Trend 4# Thailand Workforce's Expectations of Their Companies
Survey Overview Methodology and Participants
Deciphering purpose in the thailand workforce
Definitions and Perceptions
Purposeful Work
How do Thais define and perceive the notion of Purposeful Work?
The insights from Thailand participants reflect the broader regional trends in perceptions and attitudes. For a deeper understanding of the region's definition of purpose at work, download the regional report here.
When prompted with the question, "Could you describe in three words what seeking purpose signifies to you?" the highlighted words below represent the terms most frequently mentioned by the 430 respondents.
Based on the insights gathered from our survey, we HAVE crafted a nuanced understanding of "purpose at work" as it's seen in THAILAND:
For the Thailand workforce, purpose at work encapsulates the meaningful and fulfilling aspect of one's professional life, emphasizing personal growth, collaboration, and the pursuit of happiness. It aligns individual goals with broader societal and environmental contributions, fostering a sense of responsibility, satisfaction, and balance between personal and professional life. Purposeful work is about creating value, not just economically, but also in terms of personal fulfillment and positive societal impact, inspiring individuals to strive for better every day, engage meaningfully with their tasks, and contribute to a more developed and sustainable society.
The essence of meaningful work for the THAI workforce can be distilled into FOUR key components
Personal Fulfillment Individuals are in pursuit of roles that not only meet their career aspirations but also resonate with their core values and passions.
Work-Life Harmony The ability to maintain a healthy balance between work commitments and personal life is crucial for overall well-being and happiness.
Community and Belonging A sense of belonging and mutual respect within a supportive and collaborative work environment is highly valued.
Positive Social Impact A significant emphasis is placed on work that contributes to societal betterment, tackles social issues, and fosters community improvement.
4
of respondents believe that all kinds of groups — from charities and community organizations to governments and businesses — have the potential to significantly benefit the planet. However, half of the respondents underscore the necessity for businesses to demonstrate genuine action and adherence to their environmental and social commitments. Essentially, while recognizing the capacity of all organizations to contribute to societal improvement, there's a particular emphasis on the need for corporations to transparently and authentically engage with their sustainability and societal strategies.
85%
The essence of meaningful work for the malaysia workforce can be distilled into FOUR key components
of respondents believe that all kinds of groups — from charities and community organizations to governments and businesses — have the potential to significantly benefit the planet. However, more than half of the respondents underscore the necessity for businesses to demonstrate genuine action and adherence to their environmental and social commitments. Essentially, while recognizing the capacity of all organizations to contribute to societal improvement, there's a particular emphasis on the need for corporations to transparently and authentically engage with their sustainability and societal strategies.
79%
In Malaysia, a notable perspective exists where 1 person out of 5 believes that only those employed by socially or environmentally driven organizations can find a purpose in their work. This stands in contrast to the regional average, where approximately 10% of people across other countries share this viewpoint.
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The Quest for Meaning at Work
TREND 1:
Motivations and Expectations Behind the Thailand Workforce's Pursuit of Purpose
Seeking purpose: bridging personal fulfillment with social altruism
The factors that significantly influence job-seeking professionals when looking for a job can be categorized into two primary levels:
Job fulfillment & personal stability
Salary and Job Stability 46% of the participants identify salary and job security as their top priorities.
Work-Life Balance For 1 out of 3 people, maintaining a positive work-life balance is becoming increasingly important for professional fulfillment.
Career Advancement and Personal Growth 2 out of 5 respondents place a high value on learning, finding profound significance in their work with each new method and technique they acquire for their professional toolkit.
Significantly, the pursuit of a high salary is not driven by the quest for material wealth but rather by the aim to provide comfort and security for one's family.
Impact and organizational contribution
of respondents indicate that a company's reputation for social responsibility influences their decision to pursue employment with them.
On a collective level, a deep-seated sense of duty to make a societal contribution and to participate in the organization's development is a pivotal factor in the job search process.
42%
26%
20%
12%
Seeking influence in the workplace and decision-making: Professionals increasingly desire roles that offer them a voice in company decisions, especially concerning the company's Environmental, Social, and Governance (ESG) initiatives.
Contribution to the Organization’s Mission: Enhancing the Organization's Mission: Opportunities to engage in strategic planning and contribute to solving challenges.
Opportunity for societal Impact: The workforce in Thailand recognizes that their jobs offer the chance to positively influence society. This awareness is increasingly guiding their search decisions.
Opportunity for environmental impact: The workforce in Thailand recognizes that their jobs offer the chance to positively influence the environment.
Why is environmental impact the last top consideration in job searches?
Opportunity for societal Impact: The workforce in Singapore recognizes that their jobs offer the chance to positively influence society. This awareness is increasingly guiding their search decisions.
Seeking influence in the workplace and decision-making: Professionals increasingly desire roles that offer them a voice in company decisions, especially concerning the company's environmental, social, and governance (ESG) initiatives.
Opportunity for environmental impact: The workforce in Singapore recognizes that their jobs offer the chance to positively influence the environment.
Insights collected during qualitative interviews
Thailand’s workforce recognize the critical importance of environmental change through personal experiences with floods, and droughts. However, given the country’s relatively recent economic growth, they also believe that community economic development, labor conditions improvements, and addressing social inequality issues are equally important and environmental improvements should progress in tandem with social change.
TREND 2:
Career Transitions as a Path to Deeper Meaning for Thailand's Professionals
Career transition: a strategic approach to enhancing professional quest for purpose
Career transition: diverse trajectories
For those who have undergone a career transition, what changes did you make?
21% have changed their professions
which is significantly lower than the regional average of 16%.
24% have changed positions within the same company
55% Other (entrepreneurship, freelancing, etc.,)*
which is significantly higher than the regional average of 16%.
of individuals who have undergone a career transition believe it has positively impacted their well-being and life satisfaction.
75%
of respondents are considering a career transition.
53%
13%
have undergone a career change.
Individuals who have switched to a completely different type of job or career field.
Participants who have transitioned to different roles or responsibilities but remained within the same organization.
This category includes those who have started their own businesses, taken up freelancing, or pursued independent career paths.
TREND 3:
Navigating Obstacles and Challenges in the Quest for Meaningful Work
The pursuit of purpose is constrained by the scarcity of job openings and the resources accessible to the workforce.
The barriers to initiating a career transition towards more meaningful work include:
Insights collected during qualitative interviews:
Limited availability of green and socially-driven job opportunities
33%
Balancing personal responsibilities with professional aspirations
18%
Lack of skills and experience
14%
Lack of information and exposure to the green-impact sector
5
Fear of change and family expectations
Interviewees not currently employed in the green-impact sector reported a lack of exposure to the sustainability and impact industries during their education, leading to limited awareness of the career opportunities within this sector.
Jobs in the green and social sectors are often seen as non-traditional paths, making it challenging for many professionals to pursue their career goals due to family and societal expectations.
The combination of societal factors mentioned above and a skills gap for accessing purpose-driven roles contributes to the perception that such career transitions are complex.
TREND 4:
Singapore Workforce's Expectations of Their Companies
Key Actions Employees Expect from Their Companies to Enhance Meaning in Their Work
54%
56%
85% of them agree that companies should actively promote Diversity, Equity, and Inclusion (DEI) to address social inequalities.
56% of respondents express a desire for the creation of more roles dedicated to Environmental, Social, and Governance (ESG) responsibilities.
50%
More than half of respondents want their companies to take a leading role in advancing sustainability initiatives by spearheading environmental causes.
54% are calling for learning programs that focus on societal impact and sustainability.
Half of respondents believe that companies should improve working conditions, including offering flexible hours, comprehensive health insurance, and equal pay.
Nurturing Employee Purpose: How can companies infuse greater meaning into work?
Similarly to the articulation of their quest for a greater purpose in their work at the beginning of the report, respondents expect from their companies and employers, to balance improvements in workplace conditions with a commitment to broader societal well-being. Our respondents shared their pronounced need for a better integration of solidarity and community values within the workplace, establishing just and equitable conditions that enable organizations to authentically embody their external promises. For instance, some interviewees recounted working six-day weeks in environments ripe for enhanced trust and a more empowering approach to management. Others noted that although their organizations advocate for Diversity, Equity, and Inclusion (DEI) in society, there is room for enhancing the development and execution of internal processes to truly realize these principles. In regards to external social and environmental impact of their organizations, respondents expressed a desire for companies not just to initiate standalone projects but to lead in social and environmental advocacy by engaging employees directly in the business's transformative journey. This includes providing educational opportunities and creating pathways to roles that ensure long-term, sustainable change.
SURVEY OVERVIEW
Methodology and Participants
PROFILE OF RESPONDENTS
9%
62% of respondents are women.
61% of the respondents fall within the age range of 26 to 44 years old.
99% are active on the job market (employees, entrepreneurs, job-seekers) and 83% are currently employed.
21%
8%
18-25 years old
26-35 years old
36-44 years old
45-55 years old
55+ years old
WHO ARE WE?
Jobs_that_makesense Asia is the Southeast Asian branch of Jobs_that_makesense, a platform dedicated to fostering careers that contribute to societal and environmental advancement. Established in 2020, Jobs_that_makesense provides a comprehensive resource, including a job board, media coverage, and a curriculum board. These tools facilitate access to information and career opportunities in the green and social sectors across France and Southeast Asia. For more information about Jobs_that_makesense Asia, visit www.jobsthatmakesense.asia
Manpower®, part of the ManpowerGroup® (NYSE: MAN) family of companies, is a global leader in contingent staffing and permanent resourcing, providing companies with strategic and operational flexibility and creating talent at scale. Our talent agents and specialized recruiters leverage data-driven insights to assess, guide and place people into meaningful, sustainable employment, and our PowerSuite® tech platform enables assessment and matching to predict performance potential. Our Manpower MyPath® skilling program provides rapid skills development at scale with on-the-job training, market-based certifications, and coaching for roles in growth sectors. In this constantly shifting world, our flexible workforce solutions provide companies with the business agility needed to succeed. For more information about Manpower, visit www.manpowerthailand.com
jobs.asia@makesense.org
recruitmentthailand@manpower.co.th
For more information about this survey, please contact us at the email addresses below:
view the regional report
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