5. Be Agile
(Fail Fast)
Strategy first.
Know your goals.
Know your ideal clients.
2. No Random Acts
of Marketing
4. Measure What
Matters
Hover over each to learn more.
3. There is No
Silver Bullet
1. Headwork Before
Footwork
Analytics, not
just data.
Disciplined.
Integrated.
Leverage
technology.
We Operate Based on 5 Tenets:
Multi-channel.
Long-term view.
Be agile.
Iterate.
Learn.
Grow.