1. Headwork Before
Footwork
Strategy first.
Know your goals.
Know your ideal clients.
Disciplined.
Integrated.
Leverage
technology.
2. No Random Acts
of Marketing
Multi-channel.
Long-term view.
3. There is No
Silver Bullet
Analytics, not
just data.
4. Measure What
Matters
Be agile.
Iterate.
Learn.
Grow.
5. Be Agile
(Fail Fast)
We Operate Based on 5 Tenets:
Hover over each to learn more.