Are you looking to refresh your brokerage website to increase your bottom line? Your website is the heart of your online presence. You must invest time into building a website that will engage and delight your clients.
Build a brilliant website
Why does it matter?
of consumers shop with a competitor after a poor web user experience
89%
for users to form an opinion about your website that determines whether they’ll stay or leave
It takes about
(that's 0.05 seconds)
50 milliseconds
To quickly engage and retain eyes on your site, follow this guide!
01
Is it easy for a first time visitor
to navigate the site?
YES
NO
Make it easy for your clients
to find what they are looking for!
Try the 10-foot test. Pull up your home page.
Now get up from your desk and take 10 steps back.
Can you tell what your company does at a glance?
If not, tighten up your messaging.
Be specific. Don’t try to be clever.
Be human.
Use words that your readers are searching for.
Keep your menus short.
Reduce the number of clicks for users
to find what they are looking for.
Add the words ‘user experience’ to your lexicon
and view your site through the eyes of your users.
02
Have you optimised for keywords?
YES
NO
It’s easy!
Keywords are the backbone of any good website. Add them based on the key search terms your clients use to find you such as “property insurance” and your industry specialisations.
03
Do you regularly update the
content on your website?
YES
NO
Sharing success stories.
Content is king!
Compelling, relevant and interesting content will drive more traffic to your site. An easy way to have authentic copy is by repurposing old content. You can do this by:
Creating a directory with interesting
and fun facts about your employees.
Spotlighting customer testimonials.
Linking to relevant and timely news articles.
Turning content into a visual infographic. (like this!)
Adding a blog post based on a product sheet.
04
Do you have calls to action for your
readers to take a specific action?
YES
NO
Add Calls to Action – it’s easy!
They include:
‘Get a Quote’
‘Talk to a Broker’
‘Sign up for our newsletter’
‘Contact us for more information’ ‘Download our product catalog'
‘Visit our social media pages’
05
Do you use Google Analytics?
YES
NO
Add Google Analytics to your website – it’s free!
The tool helps you understand what’s happening on your website so you can see what your visitors love and what to improve, and you don’t need to be a developer to use it!
Visit google.com/analytics to get started.
GREAT
JOB!
If you answered with 0-1 yes:
You're a Traditionalist!
With a little guidance, it’s very straight-forward to enhance your website to make it easy for your clients to get what they need, understand the solutions you offer and ultimately select the proper insurance coverage for their specific needs. Look at the items on the quiz that you answered as “No,” prioritise them and start working towards completing these items. Start small to make sure your path to an enhanced website isn’t too overwhelming, and before you know it, you’ll be well on your way to having a brilliant website!
You’re well on your way to a killer website, but there’s still room for improvement. You’ve already started taking positive steps towards an engaging and user-friendly website, but it hasn’t been your priority. Now’s the time to commit to a plan to further optimize your website, which will drive more leads and sales. Look at the items on the quiz that you answered as “No,” prioritise them and start working towards completing these items. Before you know it, you will have a brilliant website that converts potential clients, and retains existing clients for the long-term!
You're a Protégé!
If you answered with 2-3 yeses:
Wow, keep up the great work! Your clients are likely already enjoying the ease of use of your website, are quickly able to find what they need, and you are able to draw new clients into your website. Don’t stop now, though! Keeping the information on your website fresh and accurate takes ongoing maintenance, so now is not the time to take your foot off the accelerator. Assign an owner for keeping your site awesome, and watch the leads and sales keep flowing in!
You're an Expert!
If you answered with 4-5 yeses:
CONTINUE ON YOUR DIGITAL JOURNEY >>
