Signals
Q4 2024
Identity
Data
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Cross-Border
Interactions
Goods
Challenges
The future of tokenization
the Invisible Handshake
How tokenization is revolutionizing digital interactions
One of the biggest challenges in digital commerce is building trust between parties that don't know and can't see each other. Since every digital interaction involves the exchange of data, establishing confidence in that process is crucial for the digital economy.
Enter tokenization — a powerful technique for securing trust. It replaces sensitive data with anonymized tokens, protecting privacy and securing interactions. Well-established in payment processing, tokenization substitutes card numbers with unique identifiers that can only be used in specific contexts — whether on a particular device, with a certain merchant or for a specific type of transaction (e.g., contactless payments).
Tokenization's potential extends far beyond card payments. It enhances the ability to manage and exchange anything of value — money, identity credentials, medical data and more. Tokenization empowers consumers, giving them control over what data to share, with whom and for how long. Imagine verifying your identity for an online platform you’ve never tried before, using only a tokenized version of your credentials, ensuring your personal details remain protected.
Across industries, tokenization is driving innovation, unlocking new capabilities and enabling more secure value exchanges. It's not just an encryption tool — it's a confidence-enhancing standard that empowers banks, merchants, digital platforms and fintechs to create new business models.
That's why we envision a token economy — a secure, thriving marketplace for digital interactions and a foundational pillar of future commerce. In this edition of Signals, we explore how tokenization transforms value exchange. We highlight real-world examples, discuss the challenges and imagine a future where tokenization forms the backbone of a secure, efficient digital economy.
How tokenization works
How it works
Tokenization serves as a security mechanism that replaces sensitive information — such as credit card numbers, personal identification numbers or confidential records — with non-sensitive information (“tokens”). The non-sensitive information is typically in the same format as the sensitive information and can be transferred and authenticated without risking the exposure of the information for which it stands. The smartphone is the device through which users will most often encounter tokenization, whether for facilitating payments or any other of a wide range of experiences. Certain types of tokenization, such as card or account-to-account payment tokenization, require the use of a “token vault,” a secure environment that stores the original data to which tokens refer. Depending on security requirements, the process can also involve encryption of data to prevent it from being stolen in cyberattacks, such as man-in-the-middle data captures.
How tokens are used
1. During a transaction, a tokenization system receives sensitive information, such as a credit card primary account number (PAN).
Benefits of the token economy
Digitization
Tokenization creates a digital representation of a physical asset or entity — converting a physical card into a payment token to be used in device wallets or with a specific merchant.
security
By obscuring underlying data, tokens inherently add a layer of security. This has several downstream benefits. One of them is increasing operational efficiency due to a lower burden when it comes to securing payment data. The lower the burden, the more likely merchants are to adopt payment tokenization.
CONSENT
Enabling consumers to determine how they share and manage information.
Interoperability
Token usage requires the establishment of parameters, rules and standards that determine how the token can be used. In addition, the structure (the data format and length) of a token can also be standardized, ensuring the token is usable across platforms (such as devices and browsers) and ecosystems (physical, e-commerce, Web3).
IDENTITY
Making credentials validation more secure and convenient
Challenge
Solution
Tokenizing credentials including personally identifiable information (PII) is an effective way to create portable digital IDs. When sensitive identity data like birth certificate information, passport details and biometrics are converted into tokenized formats, users can securely store and easily access them via digital wallets on smartphones, selecting what details they are willing to share in different situations. These tokens allow individuals to authenticate their identities and transact effortlessly at various checkpoints with simple tap-and-go interactions.
Implementing tokenized identity
Secure storage
Once tokenized, personally identifiable information (PII) is cryptographically secured and stored on a blockchain or network, making it tamper-proof and accessible only to authorized users.
Users can present their tokenized identities via their mobile devices, streamlining processes like airport check-ins or bank verifications.
Ease of access
Tokenization speeds onboarding of new corporate clients by securing and simplifying access to the organizational information required in know-your-customer/anti-money laundering (KYC/AML) compliance.
Corporate applications
“During a loan application, I securely provided banks with the necessary elements of my tokenized identity. This meant that I could focus on getting the best rate rather than on paperwork — and I don’t have to worry about sharing information with multiple parties. My tokenized identity will also be useful in renting an apartment or car, taking out insurance and signing a mobile contract.”
Plausible future
Active players
Companies like ID.me are pioneering this space by offering digital wallet solutions that secure tokenized PII. With 50 million users and 600 partners,4 ID.me exemplifies the growing acceptance of and reliance on digital identity solutions.
Outlook
Tokenization and the ability to create seamless, secure and efficient verification systems are likely to further innovation in the digital identity space.
Tokenized biometrics hold significant promise. By tokenizing personal measurements, consumers could more easily purchase clothing online, helping e-commerce merchants reduce returns — a crucial advantage considering that 25% of online apparel purchases are returned. Beyond retail, tokenization can streamline processes in the gaming or regulated goods industries by allowing consumers to securely share only necessary information, like proof of age.
Tokenization plays a pivotal role in enabling secure and seamless authentication experiences. Passkeys, for instance, are tokenized representations of a consumer’s identity tied to their biometric data stored on personal devices. Passkeys can replace one-time passwords in payments, which are widely regarded as insecure. Once generated, a passkey can be combined with other factors to verify that the consumer is using a trusted device, enabling frictionless authentication for e-commerce and remote commerce transactions.
In general, as digital interactions evolve, the demand for frictionless and reliable identity verification will drive more innovation and wider adoption.
DATA
Securing the exchange
of private and sensitive DATA
When sensitive health data is converted into secure tokens, it can be seamlessly exchanged across systems without compromising security. Protected health information (PHI) is accessible only to authorized personnel, preventing unauthorized access and potential breaches.
Tokenization empowers patients with control over their medical data, letting them decide who can access their information and under what circumstances. This is facilitated through programmable tokens configured to grant access only in specific contexts or timeframes.
Solution
Exchanging data in a fragmented digital world is fraught with difficulties around transparency and privacy. Healthcare systems often suffer from fragmented data infrastructures that lead to high operational costs and may compromise patient care. Lack of interoperability means that medical records are scattered across platforms, making it difficult for healthcare providers to access complete patient information.
Challenge
Tokenization can not only protect and mask data, but also help manage access to sensitive data. Consumers can choose to authorize and selectively enable merchants to “see” their shopping behavior on a digital platform. Merchants benefit from access to behavioral data that brings new precision to product placement, offer development and pricing. Consumers could benefit from more relevant offers, pricing and discounts.
Commerce use cases
“I no longer need to manually provide comprehensive medical histories at every visit to the doctor. Instead, I authorize access to my tokenized PHI through my secure digital wallet,
streamlining the consultation process and making medical
assessments more accurate.”
Plausible future
Active players
The LexisNexis Gravitas Token solution6 exemplifies how advanced tokenization technologies are being applied in healthcare. Its algorithms de-identify and link patient data so that it can be safely used for clinical research without compromising patient privacy.
PHI tokenization promotes a more integrated healthcare system where information flows freely yet securely, benefiting all stakeholders, particularly patients. But realizing this potential requires grappling with regulatory complexities and legacy systems. This will require time and a coordinated effort across the healthcare industry.
Outlook
CROSS-BORDER
GLOBALiZING TOKENIZED PAYMENTS
Tokenizing XB payment flows can significantly improve speed, transparency and cost efficiency. Deployed in holistic cross-border networks, tokens can represent and instantaneously transmit value and associated data across borders.
Solution
Cross-border (XB) payments are rendered inefficient by legacy infrastructure, coupled with complex regulation and governance. Countries’ unique payment systems create interoperability issues, while fees levied by intermediaries increase costs. Additionally, manual compliance processes and legacy technology impede effective tracking, while the lack of trusted global settlement mechanisms necessitates costly currency conversions.
Challenge
Expected growth in value of XB payments7
2023
2030
$190tn
$290tn
Fees for XB payments8
x10
As much as 10 times higher than for domestic payments
1.5%
An average of 1.5% for corporate transfers
8.4%
Up to 8.4% for individuals’ remittances
How it works
This streamlined approach eliminates many traditional steps and intermediaries, reducing transaction times from days to minutes. Since the relevant networks operate continuously, the system is “always on” and unaffected by traditional banking hours and time zone differences, unlike existing systems.
Money movement vehicles
Stablecoins are cryptocurrencies the value of which is tied to stable assets like fiat currencies or government bonds.
Stablecoins
pros
CONS
Reduction in fees and conversion costs, support for near-real-time settlement and less volatility than typical cryptocurrencies.
Challenges in maintaining full backing can lead to instability, as seen in certain high-profile stablecoin failures.
Central bank digital currencies (CBDCs) are issued by central banks. They are digital versions of fiat currencies that use digital ledger technology for traditional financial operations.
Enhanced transparency, streamlined transactions and more financial control.
Largely experimental, CBDCs raise potential privacy issues and could unbalance the financial system.
Central bank digital currencies
pros
CONS
Tokenized deposits are digital tokens representing large-volume bank deposit balances. Tokenized deposits could facilitate rapid and efficient cross-border transfers within private blockchains or permissioned public blockchains established within consortiums of approved banks.
Fast settlements and support for complex, smart contract-driven transactions, increasing financial market fluidity.
They could increase financial inequality by disadvantaging smaller banks that lack advanced technological capabilities.
Tokenized deposits
pros
CONS
“Our medium-sized business has reduced international settlement times from four days to four hours, significantly enhancing our liquidity management capabilities.”
Plausible future
Active players
Major banks are advancing in this space. Citi has launched Citi Token Services,9 using blockchain and smart contracts to facilitate 24/7 XB payments and automated trade finance. J.P. Morgan’s Kinexys platform10 makes possible faster settlements with the use of peer-to-peer information sharing, continuous settlement and interoperability enabled by the Ethereum blockchain.
While the adoption of comprehensive XB payment systems faces challenges — particularly regulatory and political hurdles across jurisdictions — the potential benefits are substantial. It could help streamline today’s complex processes and improve the payment experience. Speedier XB transfers would improve commerce, and reduce both a company’s costs and its reliance on business financing. Established financial networks and institutions with significant scale and influence are well-positioned to navigate these challenges and could emerge as leaders in modernizing XB payments.
Outlook
INTERACTIONS
SIMPLIFYING AND SECURING THE DIGITAL EXPERIENCE
By deploying technology like smart contracts that operate on "if this, then that" logic, programmable payments can respond dynamically to events or changes in the environment, improving transaction velocity and reducing costs. Simple programmability is already used in routine bank transactions — an example would be scheduled monthly utility payments. But tokens can provide more sophisticated and complex programmability, containing built-in instructions that activate under specific conditions, offering more control and transparency and reducing risk. Tokens could automate the operations of an escrow account, remaining inactive until predefined conditions are met and then executing agreed-upon transfers without further human intervention. Earmarking, or assigning funds for certain purposes, could also be automated, with the rules stipulating disbursements only when warranted. Loans could be automated along the same lines.
Number of tokenized payment transactions globally11
2022
2026
$680bn
$1tn
Solution
Consumers and businesses operate across a wide range of channels, devices and ecosystems, each introducing unique risks to financial transactions. Managing these complexities demands a level of granular control that traditional payment infrastructures, built for simpler environments, can’t accommodate. The rigidity of these legacy systems leaves businesses struggling to adapt to the nuanced requirements of today’s dynamic digital landscape.
Challenge
Automate and secure disbursements and transactions, ensuring funds are released only when all contractual conditions are satisfied.
Escrow, earmarking & loan services
Facilitate complex contractual agreements such as supply chain payments where confirmation of goods delivery triggers payment.
Dynamic contract fulfillment
Automatically enforce compliance with regulatory requirements, reducing risk and costs associated with manual oversight.
Regulatory compliance
Applications of programmable tokens
"Tokenization with programmable logic has transformed our business operations, reducing overseas payment times from weeks to just hours, thus enhancing our cash flow and reducing time to market."
Plausible future
Active players
In September 2023, Citi piloted a program for programmable transfers of deposit tokens, targeting institutional clients to facilitate efficient service provider payments.12 This new service could reduce transaction times from days to minutes.
The broader adoption of programmable payments promises improved efficiency, security and transparency. But programmable technologies face regulatory hurdles and will require significant cross-industry collaboration. Success will depend on how quickly these challenges can be addressed and the technology integrated into existing financial systems.
Outlook
GOODS
PRODUCT PASSPORTS FOR VISIBLE SUPPLY CHAINS
Product passports are just the beginning. By assigning each asset a unique token identifier (in the form of a QR code or RFID), traceability is improved throughout the supply chain. Similarly, participants are assigned digital identifiers that let them authenticate and manage assets as the latter move through the supply chain.
Distributed ledger technology (DLT) could also help. DLT ensures that all asset-related activities are recorded in real time and immutably, reducing chances for data loss or falsification and eliminating obscurity.
Integrating Internet of Things (IoT) devices with tokenization enables the collection of additional data, such as on environmental conditions throughout the supply chain. Smart contracts can then automate traditionally bureaucratic processes, streamlining operations and enhancing transparency.
Solution
There is often insufficient transparency into the origins and handling of products. At the same time, consumer demand for information about product origins, sustainability and quality is intensifying the pressure on companies to improve supply chain management.
Challenge
Operational benefits
Tokenized real-time data records promote transparency within the supply chain, making transactions visible to suppliers, regulators and consumers. This visibility helps guarantee that all products meet promised standards.
Enhanced transparency
The ability to monitor conditions in real time allows businesses to address issues promptly. If IoT sensors detect a rise in storage temperatures that endangers product quality, immediate adjustments can prevent losses.
Proactive issue resolution
The number of tokenized IoT transactions will increase 5x in the 5-year period up to 202713
2022
2027
$3.8bn
$19bn
Enhances transparency in supply chains, promoting better sustainability practices. Via DLT-enhanced systems consumers can access detailed information about the products they purchase, such as data on carbon footprints, raw material sourcing and recycling levels.
Distributed ledger technology
The European Commission's Digital Product Passport initiative aims to foster sustainability and circularity in consumer goods. Each product will feature a QR code or RFID tag that links to a blockchain storing environmental impact data.
Digital product passport (DPP)
Integrating tokenization with DPP could improve data security and consumer accessibility. Information might be stored as non-fungible tokens (NFTs), making it both secure and easily verifiable.
Tokenization’s role
The DPP faces regulatory ambiguities. Regulators will have to decide what level of detail DPPs should rise to and define what tech architectures they can use. Yet the initiative illustrates blockchain’s and token technology’s potential in tackling significant issues like sustainability. The EU could roll out the DPP by 2026.14
Challenges and outlook
On the sustainability track
"Thanks to the integration of IoT and tokenization, our grocery chain quickly identified and addressed an issue with refrigerator temperatures in one of our distribution centers. This prevented batches of dairy products from spoiling, saving money and protecting our brand reputation."
Plausible future
Active players
The global market for blockchain-based supply chain management technology, exemplified by solutions like SAP’s GreenToken, is growing rapidly. These solutions make possible precise tracking of even commingled product materials, ensuring the integrity and traceability of items from source to shelf. Major corporations like Unilever have adopted this technology to meet regulatory requirements and consumer expectations.15
Token-based tracking and monitoring solutions are poised to deliver substantial benefits to organizations with extensive logistical operations in which economies of scale play a crucial role. The synergy between IoT and tokenization could improve supply chain management by making possible sophisticated end-to-end automation platforms. As these technologies mature, traditional supply chain management firms may need to form strategic partnerships or innovate to stay competitive. This trend is likely to democratize the market, reducing dominance by a few major players.
Outlook
Navigating
challenges
Despite tokenization’s potential, several challenges could impede its adoption.
New players consistently enter the token ecosystem, which stimulates growth in both the number of tokens and token types. In the payments space, network tokens compete against those issued by payment service providers (PSPs); in the identity and access space, Google’s SSO tokens compete against Apple’s. Over time, the market could consolidate or standardize, with token providers transitioning into adjacent areas, where the technology can improve security and consumer experience. A direct byproduct of the growth in tokenization use cases is the proliferation of token types without the needed interoperability. As highlighted above, even within payment tokenization, token types vary across PSPs and networks.
Competing standards and lack of interoperability
Navigating complex data and securities regulations across different markets and jurisdictions remains a hurdle. Data localization laws require that data be processed within specific countries, adding to the complexity of creating a truly harmonized and interoperable model for tokenization. Tokens used in specific functions, like cross-border payments, may attract regulatory scrutiny in multiple jurisdictions.
Regulatory complexity
Legacy tech stacks with low configurability and siloed data environments often result in significant technical debt, high maintenance costs and elevated security risks.
Technology integration
Quantum computing and advanced AI could potentially compromise tokenization’s effectiveness in securing sensitive data. The former could break through encryption, while the latter could enhance attack methods that involve predicting and reverse-engineering tokens.
New threat vectors
Different platforms can issue separate tokens for the same card, complicating usage and analysis. The lack of technology to link and harmonize token usage across platforms limits effective data interactivity. Network tokens offer greater interoperability benefits, but merchants frequently also rely on tokens from other sources, requiring the integration of multiple disparate systems and additional technical debt.
Disparate token ecosystems
Tokenization within some use cases, such as payment and loyalty, is invisible to consumers. They are unlikely to even notice it, much less be required to take any action towards tokenizing their sensitive data. But in other contexts, such as healthcare data tokenization or the sharing of behavioral data with merchants via tokenization, significant consumer education about the ensuing benefits (privacy, security, the ability to manage consent) of the technology will be required. So will certainty that it is delivering real value to consumers in the form of, for example, personalized pricing and discounts. From the merchant perspective, introducing net new token types or use cases may require merchants to update critical yet outdated technology platforms and/or to retokenize critical data.
Consumer and merchant adoption
Despite these challenges, the drive towards tokenization continues. Overcoming these barriers so that tokenization comes fully into its own will require regulatory clarity, technological progress and consumer education.
the future
of tokenization
As we’ve seen, tokenization is more than just a secure transaction method. It's a versatile tool that continues to unlock potential by promoting the evolution of a token economy. Every sector it touches must be ready to adapt and innovate to keep up.
Impact across select key players in the ecosystem
Banks
Merchants
Government
Digital wallets
Already reaping benefits from streamlined payment processes and higher authorization rates, banks are well positioned to capitalize on the implicit trust consumers have in their financial institutions. The coming years may see banks extend their role in tokenizing sensitive consumer information beyond financial data: With consumer consent, banks could tokenize and share consumer behavior data with third parties. In addition, banks will benefit from tokenization’s efficiency benefits: The introduction of bank deposit tokenization at scale could promote efficient settlement and make possible secure new payment corridors, speeding and reducing the cost of value flow across international borders.
Merchants benefit from higher approval rates and reduced operational complexity, a byproduct of the tokenization of credit card PANs, which reduces fraud, makes checkout more seamless and lightens the compliance burden. Going forward, tokenization could continue to make commerce even more secure via the tokenization of PII and biometric information, which would be shared — securely and with consumer consent — with merchants and more broadly across the commerce ecosystem. Loyalty point tokenization could reduce fraud, improve consumer experience and strengthen brand affinity. Consumers equipped with tokenized, secure identity profiles will shop with confidence across physical and digital channels — and across devices and different domains, such as those of e-commerce and Web3.
Governments at all levels are likely to take advantage of tokenization’s secure data management capabilities. Public agencies involved in value transfer will use tokenization for functions such as welfare and tax refund disbursements. They could also eventually deploy central bank digital currencies to promote financial inclusion. As guarantors of identity for citizens, governments can also be expected to experiment with token-based digital identity solutions. Governments will influence the tokenization ecosystem via standards, regulation and requirements — either enabling or restricting its development. As tokenization applications multiply, governments will in turn extend the scope of their control.
The burgeoning tokenization economy presents an opportunity to the tech companies and banks that lead in the digital wallet space. Asset, identity and other forms of tokenization could serve to further entrench their wallets in the ecosystem and in the lives of consumers. Those wallets would become natural distribution channels for new services, such as identity-related services. On the flipside, the market dominance of these companies’ brand-name wallets could invite additional regulatory scrutiny. The interoperability benefits of a tokenized, open-loop payment or identity solution could potentially create even more pressure to open up these companies' “walled garden” business models.
Tokenization is proving itself to be a transformative technology. It not only efficiently overcomes challenges around data security and privacy but also unlocks new opportunities for commercial and governmental players with the emergence of a token economy. As innovators continue to explore additional use cases beyond payments, tokenization will reinforce its role as an invisible enabler, underpinning secure and efficient digital interactions across various sectors.
Mastercard's role in advancing payment tokenization underscores the technology's importance. Since 2022, Mastercard has doubled its volume of tokenized transactions, processing over 4 billion such transactions in a single month and enabling safer payments across more than 110 countries.
Mastercard and tokenization
Launched in 2014, the Mastercard Digital Enablement Service (MDES) is a single integrated platform for issuers, wallet providers, merchants and other token requestors to enable the digitization of supported Mastercard card types for many digital payment methods. MDES end-to-end services are supported by the reliability and global reach of the Mastercard network. Besides tokenization services for issuers and merchants, MDES provides to financial institutions a range of services that reduce data risk with simple, secure and scalable solutions. In addition, MDES provides secure digital payments for any wallet type.
Mastercard Digital Enablement Service
Mastercard is developing the Multi-Token Network (MTN) to facilitate broader mainstream adoption of blockchain and digital asset technologies for businesses and consumers in a manner that is intended to preserve the integrity of today’s regulated financial system. MTN creates a more reliable and predictable way for consumers and businesses to interact with digital asset ecosystems. It establishes a secure space for highly regulated financial institutions, such as banks, to explore and deploy new applications and services. MTN also paves the way for the adoption of a wide range of digital asset use cases, expanding choice for consumers, driving competition in digital markets and setting in motion a virtuous circle of innovation for the larger development community. In select countries, the MTN beta is now acting as a testbed for new payments and commerce capabilities. Mastercard strives to ensure that from day one, our network is valuable to all participants, empowering people and businesses everywhere to transact with digital assets with greater flexibility, efficiency and control.
Multi-Token Network
Online fraud cost U.S. consumers and businesses $12.5 billion dollars in 20231 and new challenges are always arising: Generative AI and deepfakes are making synthetic identities more sophisticated and difficult to detect. A recent survey indicated that 73% of respondents2 have experienced identity theft, with digital fraud rates climbing by 80%3 over pre-pandemic levels. This necessitates more secure, durable and user-friendly methods of verifying identity.
A party initiates a fund transfer by substituting the monetary value to be transferred with a unique token.
This token is then transmitted across a secure network to the receiving party.
The receiving party redeems the token for the equivalent value in its local currency.
Critical transaction data, including KYC/AML compliance details, are securely logged on the network, making them transparently available to authorized parties.
Smart contracts can automatically activate or deactivate policies based on premium payment status, reducing administrative overhead.
Automated policy management
Tokenization facilitates the introduction of innovative insurance products, such as short-term policies for contingent workers that automatically expire when no longer needed.
Flexible product offerings
Digital contracts can streamline interactions between multiple insurers, coordinating claim payouts more effectively and equitably.
Enhanced collaboration
By recording all relevant data on the blockchain, tokenization aids in underwriting and claims inspections, and enhances the ability to detect and prevent fraud — potentially reducing consumers’ insurance costs.
Improved process efficiency
Benefits of tokenized insurance policies
Insurance:
Tokenized policies get smart
Recent analysis by BCG reveals that 60% of insurance companies are investing in blockchain tech, with 80% of industry C-suite executives believing it can significantly enhance their companies’ efficiency.5 Tokenizing insurance policies involves creating digital code surrogates that are represented on the blockchain, so they can be managed using smart contracts.
Signals
Q3 2024
Identity
Data
Cross-Border
Interactions
Goods
DATA
Securing the exchange of private and sensitive data
cross-border
GLOBALIZING TOKENIZED PAYMENTS
INTERACTIONS
SIMPLIFYING AND SECURNG THE DIGITAL EXPERIENCE
GOODS
PRODUCT PASSPORTS FOR VISIBLE Supply Chains
Merchants
Merchants benefit from higher approval rates and reduced operational complexity, a byproduct of the tokenization of credit card PANs, which reduces fraud, makes checkout more seamless and lightens the compliance burden. Going forward, tokenization could continue to make commerce even more secure via the tokenization of PII and biometric information, which would be shared — securely and with consumer consent — with merchants and more broadly across the commerce ecosystem. Loyalty point tokenization could reduce fraud, improve consumer experience and strengthening brand affinity. Consumers equipped with tokenized, secure identity profiles will shop with confidence across physical and digital channels — and across devices and different domains, such as those of e-commerce and Web3.
Government
Governments at all levels are likely to take advantage of tokenization’s secure data management capabilities. Public agencies involved in value transfer will use tokenization for functions such as welfare and tax refund disbursements. They could also eventually deploy central bank digital currencies to promote financial inclusion. As guarantors of identity for citizens, governments can also be expected to experiment with token-based digital identity solutions. Governments will influence the tokenization ecosystem via standards, regulation, and requirements — either enabling or restricting its development. As tokenization applications multiply, governments will in turn extend the scope of their control.
Digital wallets
The burgeoning tokenization economy presents an opportunity to the tech companies and banks that lead in the digital wallet space. Asset, identity and other forms of tokenization could serve to further entrench their wallets in the ecosystem and in the lives of consumers. Those wallets would become natural distribution channels for new services, such as identity-related services. On the flipside, the market dominance of these companies’ brand-name wallets could invite additional regulatory scrutiny. The interoperability benefits of a tokenized, open-loop payment or identity solution could potentially create even more pressure to open up these companies' “walled garden” business models.
Banks
Already reaping benefits from streamlined payment processes and higher authorization rates, banks are well positioned to capitalize on the implicit trust consumers have in their financial institutions. The coming years may see banks extend their role in tokenizing sensitive consumer information beyond financial data: With consumer consent, banks could tokenize and share consumer behavior data with third parties. In addition, banks will benefit from tokenization’s efficiency benefits: The introduction of bank deposit tokenization at scale could promote efficient settlement and make possible secure new payment corridors, speeding and reducing the cost of value flow across international borders.
A party initiates a fund transfer by tokenizing the transaction amount.
This token is then transmitted across a secure network to the counterparty.
Upon receipt, the counterparty redeems the token for the equivalent value in its local currency.
Critical transaction data, including KYC/AML compliance details, are securely logged on the network, making them transparently available to authorized parties.
Challenges
The future of
tokenization
Mastercard has announced its vision for 100% e-commerce tokenization in Europe by 2030 to make e-commerce safer and more accessible for everyone. Read more here.
Investing in blockchain tech
Investing in blockchain tech
Mastercard Payment Passkey Service uses tokenization and device-based biometric authentication methods, such as fingerprints or facial scans, to secure a consumer’s online checkout interaction, ensuring the transaction is secure and no financial account data is shared with third parties — rendering it useless to fraudsters and scammers. By replacing traditional passwords and OTPs, the Mastercard Payment Passkey Service makes transactions not only more secure, but also faster, representing a game changer for online commerce.
Mastercard Payment Passkey Service
Tokenization
Encryption
No key needed for access
Data stays with the sending organization
Tokens hold no intrinsic value
Disguises data by converting it into an unreadable format
Requires a key or algorithm to decrypt content
Data is sent in encrypted form
Data can be accessed if decrypted
Replaces sensitive data with tokens
Mastercard has announced its vision to reinvent online checkout by the end of the decade. By ensuring that every transaction on our network can be tokenized and authenticated, we can phase out manual card and password entry in favor of smiles and fingerprints. Read more here.
Tokenization
vs
Tokenization
NEW THREAT VECTORS
2. The system converts the PAN into a random string of characters. To add an additional layer of security, the information may be encrypted.
3. This payment token represents the PAN throughout the transaction process, minimizing the risk of data compromise.
4. The original PAN is securely stored in a token vault, isolated from other systems.
5. To complete the transaction, the payment token is matched with the PAN within the safe environment of the vault.
6. This approach not only secures information but also enables broader functionalities essential for modern transaction systems.
Mastercard Payment Passkey Service
Mastercard Payment Passkey Service uses tokenization and device-based biometric authentication methods, such as fingerprints or facial scans, to secure a consumer’s online checkout interaction, ensuring the transaction is secure and no financial account data is shared with third parties — rendering it useless to fraudsters and scammers. By replacing traditional passwords and OTPs, the Mastercard Payment Passkey Service makes transactions not only more secure, but also faster, representing a game changer for online commerce.
Payments: Tokenization at scale
The payments industry has been one of the first to successfully scale tokenization. Mastercard currently processes over 1 billion tokenized payment transactions per week. Here’s how payment tokenization works.
“To make the token economy work for consumers — for any use case — it’s essential to have a secure, interoperable and standardized method for people to identify and authenticate themselves before any value is exchanged. That’s the idea behind the Mastercard Payment Passkey Service. It replaces passwords and one-time codes with device biometrics, which cannot be guessed, shared or stolen.”
Jorn Lambert | Chief Product Officer at Mastercard
CONTROL
Tokens can be programmed with specific rules and logic, enabling greater and more granular control over their accessibility and usage, particularly in high-risk environments, like digital channels.
“Today, more than 30% of Mastercard transactions worldwide are tokenized and we intend to continue scaling this rapidly. By 2030, we’re aiming to eliminate the need for manual card entry and one-time or static passwords, by ensuring that every online transaction across our network can be tokenized and authenticated — making online checkout smoother and safer for everyone.”
Pablo Fourez Chief Digital Officer at Mastercard
“Tokenization is well-established in payments, but the list of potential use cases in other fields is breathtaking. Wherever data needs to be exchanged with confidence, tokenization can play a role. It has huge implications for commerce.”
Ken Moore | Chief Innovation Officer at Mastercard
CONTROL
Tokens can be programmed with specific rules and logic, enabling greater and more granular control over their accessibility and usage, particularly in high-risk environments, like digital channels.
Tokenization use cases
The token economy