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80%

Personal

   

Traditionally, consumer data has been drawn from sources such as demographics, search queries, browsing behavior and purchase history, yielding broad, generic product recommendations and offers.

Personalization matters

Three out of four consumers expect retail companies to understand their unique needs and expectations24 and deliver customized interactions25 — and they’ll stick with brands that do and abandon those that don’t.26

Indeed, companies that prioritize personalization see significant boosts in engagement, conversion and retention.27 Fast-growing companies generate 40% more revenue from personalization than their slower-growing counterparts.28

Dynamic loyalty

Loyalty

25%

2/3

15

Loyalty explorations

Early adopters

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retailers

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startups

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