The Growing Preference Towards Contactless Cards
Contactless card behavior continues to grow due to the pandemic
An unmatched combination of safety, security, and familiarity is changing consumer behavior
of consumers say they are using all forms of contactless
payments more frequently since the start of the pandemic.
33%
say they have used contactless cards in the last 6 months
39%
The mix of how people pay changes based on what type of contactless method they prefer
38%
18%
26%
18%
Contactless
Card Users
Mobile
Wallet Users
37%
16%
39%
8%
40%
20%
11%
29%
Total
Contactless Card Users
Mobile Wallet Users
Chip
Swiping
Tap and Pay
Mobile Wallet
What percentage of your in-store purchases have you used across the following formats?
Click to view
Understanding of where contactless is accepted is holding back further growth
Contactless owners say not knowing where their cards can be used is frustrating...
...however they recognize the contactless symbol as a universal sign that they can pay via Mobile Wallet or Contactless Card.
43%
76%
Most consumers see contactless as a safer way to pay
Mobile Wallet
Tap-and-Pay
I don’t have to touch a terminal when I use the following form of payment
69%
65%
Contactless Cards are perceived to have greater versatility across the ways people shop
GROCERY
FAST FOOD
DINE IN
PHARMACY
RETAIL
TRANSIT
Where would you be most likely to use the following payment formats to make a purchase?, n=1000
Let's Get Started
Acceleration of contactless payments because of the Covid-19 pandemic has created a behavior change that is here to stay. Promoting and educating on the benefits of contactless in a standardized way can help your customers.
Mastercard is on the forefront of creating an environment that promotes adoption and growth of contactless technology. Let’s work together to develop a strategy based on your specific needs.
Mastercard Contactless Naming and Usage Study, November 2020
SOURCES:
CONTACTLESS CARDS
MOBILE WALLET
Total represents contactless card or wallet owners or users in the US
1/3 of consumers say they are using all forms of contactless payments more frequently since the start of the pandemic.
Frequency is increasing
of consumers say they are using all forms of contactless payments more frequently since the start of the pandemic.
33%
Hover to view by category
When asked where would you be most likely to use the following payment formats to make a purchase
Back to Total
Contact your Mastercard representative to find out
how contactless can work for you.
Mastercard is on the forefront of creating an environment that promotes adoption and growth of contactless technology. Let’s work together to develop a strategy based on your specific needs.
Contact your Mastercard representative to find out how contactless can work for you.
Top