Navigating the Card Lifecycle Marketing Paradigm Shift
Rethinking engagement
Now is the moment
to take a more agile and insights-driven marketing approach
Unlock access to the full interactive e-book below.
How can issuers ensure their traditional tactics like direct mail are right sized for the right audiences?
What Early Month on Book (EMOB) or spend stimulation tactics work best during a global pandemic?
Which segments are high-potential customers and how can issuers maximize MROI for those groups?
* U.S. Travel Industry Warns of $910 B Coronavirus Losses: Seven Times 9/11,” Forbes, April 2020.
** Mastercard SpendingPulse, UK, May 2020.
*** Mastercard SpendingPulse, US, May 2020.
The U.S. travel industry suffered a $910 billion loss due to Covid-19*
$
910
B
increase in
grocery spend
year-on-year**
76
%
E-commerce spend in the U.S. nearly doubled in May alone***
2
X
Consumers became more wary of credit risks, fueling a debit resurgence
Work
Covid-19 accelerated trends and moved an already evolving landscape forward
Scroll down to learn more
School
Exercise
Healthcare
Entertainment
Shopping
Consumers are spending more time on digital channels than ever before
As cardholders spend more time online, and marketers deal with smaller budgets, many new questions emerge for issuers:
Covid-19 catalyzed a paradigm shift in lifecycle marketing for issuers
Cardholders still have many of the same needs and desires—they want their experience to be:
Simple
Easy
Rewarding
