lift in lodging sales during Oktoberfest
46
%
growth in restaurant sales during the British Open
15
%
57
growth in grocery sales for Super Bowl Sunday
%
-43
decline in sales for Texas and Oklahoma during the winter storm
%
14
lift in restaurant sales during the Australian Grand Prix
%
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events
U.S.
Europe
Canada
S. Africa
Australia
Benchmarking
Explore the platform’s global reach and diverse capabilities through the lens of events or deep dive into benchmarking insights within key geographies
Benchmarking
Total Retail (excl. Auto): Total, YoY Change
United States
Explore the platform’s global reach and diverse capabilities through the lens of events or deep dive into benchmarking insights within key geographies
Benchmarking
Total Retail (excl. Auto): Total, YoY Change
Canada
Explore the platform’s global reach and diverse capabilities through the lens of events or deep dive into benchmarking insights within key geographies
Benchmarking
Total Retail (excl. Auto): Total, YoY Change
South Africa
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Benchmarking
Total Retail (excl. Auto): Total, YoY Change
Australia
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Benchmarking
Total Retail (excl. Auto): Total, YoY Change
Europe
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Explore the platform’s global reach and diverse capabilities through the lens of events or deep dive into benchmarking insights within key geographies
Super Bowl
The local area surrounding the 2022 Super Bowl Stadium experienced a 57% lift in grocery sales and a 40% lift in restaurants sales on Super Bowl Sunday. Overall, the nation gained roughly $1.5B in grocery sales during the Super Bowl weekend.
Lift Amount (Millions)
National Grocery Lift
2019
2020
2021
2022
$2,000
$1,000
$0
These values are for all payment types
Winter Storm
In 2021, Texas and Oklahoma were hit with a massive winter storm. Despite a
pre-storm surge in sales, the overall storm resulted in a 43% decline in sales for Texas and Oklahoma.
These values are for all payment types
British Open
In May 2022, SpendingPulse™ was used to predict the impact of the British Open occurring in July. Overall, the event was expected to generate a £30 million increase in the total retail sector. This includes about a 15% growth for the restaurant sector, translating to £8 million in restaurant sales.
Expected Sales during British Open
Retail £22MM
Restaurant £8MM
These values are for all payment types
Oktoberfest
During Oktoberfest 2021, München experienced a 49% lift in restaurant sales and a 46% lift in lodging sales. Overall, the festival added an additional €100MM from both lodging and restaurants.
Lodging: Total Sales
€7.0M
€6.0M
€5.0M
€4.0M
€3.0M
€2.0M
€1.0M
2 Sep
9 Sep
16 Sep
23 Sep
30 Sep
7 Oct
14 Oct
21 Oct
28 Oct
Restaurants: Total Sales
€60.0M
€50.0M
€40.0M
€30.0M
€20.0M
€10.0M
€0.0
2 Sep
9 Sep
16 Sep
23 Sep
30 Sep
7 Oct
14 Oct
21 Oct
28 Oct
These values are for all payment types
Australian Grand Prix
During the 2022 Australian Grand Prix event, restaurant sales were up 14% and lodging sales were up 64% when compared to the weeks before and after the event. This translated to over $3M in incremental sales for both sectors.
Sales during the Australian Grand Prix
Lodging Sales
$0.43MM
All Other Retail Sales
$1.76MM
Restaurant Sales
$2.61MM
These values are for all payment types
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Illustrative
Illustrative
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Winter Storm
In 2021, Texas and Oklahoma were hit with a massive winter storm. Despite a
pre-storm surge in sales, the overall storm resulted in a 43% decline in sales for Texas and Oklahoma.
These values are for all payment types