International
growth
Digital
transformation
Competition &
tariffs
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Adapting in uncertainty
C-suite barometer: outlook 2026
Over the next three to five years, Dutch C-level executives will primarily focus on international growth. Technological transformation also ranks high on the agenda, as does adjusting strategy in response to competition and pricing. In addition, they view redefining the sales and business model as an important area of attention.
Under the tabs, you will find a detailed overview of the Dutch research results.
Strategic priorities
Forvis Mazars C-suite survey
More that 3,000 C-level executives worldwide participated in the 2025 survey. View the results of the global study here.
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When uncertainty is the norm, agility is more important than ever. Our latest insights show that success is now defined as much by adaptability as by ambition. C-suite executives are embracing this reality.
They are investing heavily in technology, with AI representing the most significant financial investment. At the same time, employee development remains central: there is plenty of opportunity for training and development programs, and new talent is being recruited. Strategies are also being revisited to stay ahead of disruption and competition. And all of this is being done with confidence.
* Multible responses possible
In addition to their strategic priorities, Dutch C-suite executives identify several challenges that are holding back growth.
The five factors holding back growth*
Global - 26%
Global - 25%
Global - 42%
Global - 26%
Recruiting skilled workforce
New regulations
Economic uncertainty
Energy prices and/or shortages
NL - 30%
Global - 29%
Political instability
NL - 27%
NL - 27%
NL - 31%
NL - 33%
Over the next three to five years, Dutch C-level executives will primarily focus on international growth. Technological transformation also ranks high on the agenda, as does adjusting strategy in response to competition and pricing. In addition, they view redefining the sales and business model as an important area of attention.
Under the tabs, you will find a detailed overview of the Dutch research results.
Growth challenges