International growth
Competition & tariffs
Digital transformation
Global - 32%
Global - 41%
Global - 34%
New or enhanced logistics support
Integration of new technologies
Market diversification
NL - 39%
NL - 42%
NL - 38%
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Partner
Michel Kee
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C-suite Barometer: Outlook 2026
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From tariff changes to strategic opportunities and competitive advantage
Tariff changes are not only obstacles: they also encourage organisations to review their strategy and seize new opportunities. Increasingly, organisations are turning tarif pressure into action by:
Tariff changes as a strategic opportunity
Supply chain restructuring
optimizing costs and making processes more efficient
innovation and finding new ways to create value
entering new markets to expand their growth potential
To strengthen their supply chains, C-suite executives are investing in:
With rising trade tariffs and an increasingly volatile geopolilitcal climate, Dutch organisations are being directly affected. Csuite executives remain confident: they are focusing on consolidation and targeted restructuring of their supply chain to effectively navigate these developments.
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Director Risk Consulting
Daphne Manichand
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