International growth
Competition & tariffs
Digital transformation
Global - 63%
Global - 63%
Global - 65%
Knowledge acquistion, banking and retrieval
Monitoring and benchmarking
Internal efficiencies and automation
NL - 57%
NL - 58%
NL - 56%
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Director DT & ITC
Erwin Reinders
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C-suite barometer: Outlook 2026
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Marc Engel
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Partner
Partner - Digital Transformation & IT Consulting
Marc Engel
"AI offers unprecedented possibilities, but real value emerges only when people apply the technology with vision, responsibility and trust."
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The impact of digital
transformation
15
Netherlands
Two out of five C-level executives in the Netherlands indicate that AI is already having a significant impact on their organization. AI is driving major changes in the workflow, with a net positive effect. For example, 28& report that AI is replacing jobs, while 41% see new roles emerging.
Impact on the organisation
AI high on the agenda
AI hoog op de agenda
Uit ons onderzoek geven Nederlandse C-suite executives aan dat AI hun hoogste prioriteit is op het gebied van technologische investeringen (38%). Daarna volgen innovatie en research & development, data, infrastructuur en security. Zij erkennen dat AI de grootste invloed zal hebben op het succes van hun digitale transformaties.
Global
58
19
8
19
33
47
33
12
8
42%
Betere besluitvorming en nauwkeurige inzichten
Global
Nederland
Restructuring teams to implement AI
Major restructuring
Minor restructuring
Planned but not implemented
No
Complexiteit, compliance en risicobeheer
Klantervaring en klantbinding
42%
40%
37%
35%
49%
Concurrentie en tarieven
Digitale
transformatie
Internationale
groei
Key AI applications:
The main motivations of Dutch C-suite executives for using AI are:
AI drivers for the C-suite
Twee op de vijf C-level executives in Nederland geven aan dat AI nu al een grote impact heeft op hun organisatie. AI zorgt voor ingrijpende veranderingen in het personeelsbestand, per saldo positief. Zo geeft 28% aan dat AI banen vervangt, terwijl 41% nieuwe functies ziet ontstaan.
Impact op de organisatie
49%
42%
37%
35%
42%
40%
Global
Netherlands
Navigating complexity, compliance or risk
Better decision making or accuracy of insights
Customer experience or retention
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Organisaties genereren steeds meer data door de verdergaande digitalisering en zitten als het ware op een goudmijn waar data de nieuwe delfstof is. Organisaties die data op een gestructureerde manier weten te verzamelen en te verwerken tot informatie en nieuwe inzichten behalen een enorm concurrentievoordeel.
Data analytics oplossingen
A wide range of services for a wide range of clients
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In the rapidly evolving world of technology, artificial intelligence (AI) is transforming the way we work, innovate and make decisions. With its vast potential, AI isn’t just an option for businesses anymore – it's fast becoming a necessity.
SAFE AI Framework
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New technologies and digital developments are bringing changes to every organisation. How you're going to deal with these issues is an important question – not just for you, but for your customers, shareholders, employees and suppliers. Words like cloud, analytics, blockchain and robotics are popping up all the time these days.
Digital transformation & IT consulting
Our research shows that Dutch C-suite executives identify AI as their top priority when it comes to technological investments (38%). This is followd by innovation and research & development, data, infrastructure and security. They recognize that AI will have the greatest impact on the success of their digital transformation.