Most businesses understand being data-driven is no longer optional; it’s required. Our results show that companies are investing effort, money, and executive time on data. The reason behind this push to invest is clear: using big data effectively is seen as a major factor in driving growth.
Do you know how data mature your business really is?
40%
Sink or swim:
don’t let poor quality data drag you down
The race to data maturity
Is your business as far ahead as you think?
The data race:
keeping up, or in it to win it?
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less than two in five businesses have a ‘comprehensive data repository shared by all’
While a strong majority of businesses have begun getting data tools in place, too many think they already have a competitive advantage in data. The reality is that a majority fail to meet these seven best practices that underpin data maturity:
Check your overconfidence:
your business might be running further behind than you think
38%
less than two in five businesses ensure data is ‘constantly available to anyone who needs it’
37%
The race to data maturity: is your business as far ahead as you think?
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only one quarter of businesses keep their data ‘fully centralised in a shared location’
25%
of companies think they're more data mature than their competitors, but most don’t meet best practices that underpin data maturity.
82%
Most important to business growth over next 10 years
Percent of respondents
Increasing efficiency
36%
42%
Using big data effectively
29%
Research & development
Expanding into new markets
28%
Introducing new products and services
27%
only two in five businesses have processes ‘to fix data at the production/gathering stage’
Like riding a bike:
data maturity is all about mindset
Once data is integrated into every part of your business, and once your teams understand its value and know where to find it, making data-driven decisions comes naturally. To adopt a data mindset, teams at every level should feel comfortable accessing and using data. However, most businesses fail to meet best practices to enable access and sharing.
#1
Operationalise a data governance programme
#5
Fully centralise data in a shared location
#3
Monitor data quality using a shared dashboard
#4
Fix data at the source
Many businesses are swimming in a sea of data. The problem is: data is only useful when it’s high-quality. Meanwhile, most businesses fail to meet best practices to ensure data quality.
#7
Share data knowledge with everyone in your organisation
“Across multiple factors – including data centralisation, governance, quality and mapping – growing companies are more likely to exhibit best practice. The more growth companies expect this year, the more likely they are to be data mature.”
Run with it:
data maturity is the key to growth
Partner, National consulting leaders,
Mazars, USA
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Meet best practices on data across multiple factors, including data governance, centralisation, mapping and quality control.
<50%
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only half of businesses have systems and processes ‘to enforce organisation-wide data mapping’
51%
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Want to know more?
Marco Ehlert
Partner
Contact
Robert Kastenschmidt
#2
Enforce organisation-wide data mapping
#6
Make data available to anyone who needs it
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Partner
Nicolas Quairel
“Countless businesses are racing towards the same objective: to be data-driven. However, our findings underscore the inherent difficulty of this journey. The path to data maturity is often longer, more complex, and more fraught with challenges than business leaders anticipate – or even realise.”
only two in five businesses monitor data quality regularly ‘using a dashboard shared within the organisation’
43%
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