A preview of our visual identity
were chosen for their lightness, simplicity and sophistication.
shows the interplay and fluidity of information that is pivotal to progress in cancer care. The graphic ebbs and flows through our communications – starting in one place, it moves around, connecting information and data. Bold and dynamic, it represents the impact and momentum of Ontada.
lines of connectivity
represents our pursuits in scientific innovation in search of better healthcare outcomes. It starts with the idea of a cursor, which in digital language is a starting point – it acts as a point of activation that leads to impact and change.