Six myths about the metaverse
Actually, 55% of surveyed consumers say they’ve heard of at least one existing metaverse platform.
1
No one knows
what the
metaverse is
1
The metaverse
is just a fad
2
The metaverse
is for gamers
3
The metaverse
is geared to
Gen Z
4
You can’t make
money in the
metaverse
5
The speed of
technology will
set the pace for
adoption
6
Actually, consumers tell us they expect the metaverse to be a significant part of their everyday lives, spending 4 hours a day in the metaverse within the next 5 years.
2
Actually, our analysis shows that about 25% of consumers will be metaverse “superusers” who use virtual worlds for immersive shopping, learning, traveling, and socializing.
3
Actually, millennials have the greatest awareness of the metaverse, our research shows, with two-thirds saying they’ve heard of it and half of them expressing excitement about it.
4
Actually, consumers, on average, spend $219 annually on digital assets, more than 30% of which is spent on metaverse-related assets such as in-game purchases, virtual enhancements and real estate, and nonfungible tokens (NFTs).
5
Actually, adoption of the metaverse will likely mirror other technologies that became popular over time—for example, smartphones, tablets, and social media, whose usage grew from 20 to 50% in only a handful of years.
6
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