Common goal-setting pitfalls and solutions
Goals feel mandated and disconnected: Focus goal setting on how employees’ work connects with their individual purpose and with the organizational strategy.
Goals are siloed: Collaborate with key stakeholders to identify interdependencies and align on goals.
Goals become outdated and forgotten: Conduct check-ins to ensure that employees’ goals support their ongoing performance, development, and engagement.
Goals prioritize quick wins over long-term success: Differentiate between short-term task-driven performance goals and long-term outcome-driven learning goals.
Tap each card to learn more
Three strategic AI-based imperatives for consumer companies
Rewire tech capabilities
Agentic AI and gen AI use cases that focus on consumer insights and demand, as well as on managing customers and channels, represent the greatest value for consumer players.
Rewire tech capabilities
Get revenue growth management right
Offering consumers what they want—where and when they want it—is paramount. Analytical models that use predictive AI, consumer-backed insights, and behavioral data can help unlock value across the RGM ecosystem.
Get revenue growth management (RGM) right
(Really) know your customer
Build a 360-degree view of the consumer that enables proactive decision-making, leveraging granular data and AI. Then use tools to generate predictive and prescriptive analytics to help with targeted marketing.
(Really) know your customer
