Delivering the business value of design
Design’s impact on business can no longer be questioned. Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. How do you up your game? Start by addressing your design leadership.
Latest thinking
Are you asking enough from your design leaders?
A new breed of leaders can help companies unleash the business value of design.
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twice the rate of their industry peers.
What is design worth?
2×
Growth of companies with top-quartile McKinsey Design Index scores vs industry benchmark
Interactives
The role of chief design officer (CDO) has changed—and the way you describe the role should change with it. Build a better job description with our interactive.
Defining the role of a chief design officer
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Transition into your new role successfully by mastering four critical tasks.
Getting started as a newly appointed design leader
See how your company scores on the McKinsey Design Index
Video series
The number of executive design leaders among the world’s 100 largest companies has doubled over the past five years. Yet there remains a lack of clarity about the unique contributions they bring to the table. Our new series features interviews with design executives and attempts to shed light on their individual backgrounds, the challenges they face, and how they use design to drive strategic priorities within their organizations.
Demystifying design leadership
Designing for relationships
Justin Maguire, chief design officer, Salesforce
“Design needs to show deep accountability to the business, and good design should show a commitment to making the world a better place.”
Designing for momentum
Katie Dill, vice president of design, Lyft
“As designers, we are constantly trying to solve for a world of change.”
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The best corporate design departments are transforming from fortified castles into vibrant town squares.
Redesigning the design department
