COURAGEOUS GROWER
How Nintendo executes next-level, customer-driven growth
Impact
Fearless act
Engaging legions of fans across new channels.
In recent years, Nintendo has executed next-level customer-driven growth. The firm made its first moves into new channels in 2018 through the launch of its first subscription gaming service, Nintendo Switch Online, giving fans access to a growing library of beloved titles.
In 2021, it undertook an even bolder expansion into “in-person” entertainment with the opening of Super Nintendo World at Universal Studios Japan, offering fans new and old an avenue to play inside their favorite Nintendo games in real life. The company also started moving into non-software entertainment. It made its first foray with movies, delivering The Super Mario Bros. Movie in 2023—the first film release of the year to pull in $1 billion in box office sales.¹
14.5%
xTSR 2016–2021
Rebecca Rubin, “Super Mario Bros. Movie officially smashes $1 billion globally,” Variety, April 30, 2023.
¹