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Book
The Rise of the Creative Class, Revisited,
by Richard Florida
Article
Creativity’s bottom line: How winning companies turn creativity into business value and growth
World Economic Forum – PDF
Creative Disruption: The impact
of emerging technologies on the
creative economy
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World Economic Forum – PDF
The impact of emerging technologies on the creative economy
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The “creative economy” includes industries that monetize creative activity, governments that design policy to encourage creativity and economic “growth,” and, of course, the creative job holders.
So what is it?
Article
How winning companies turn creativity into
business value and growth
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But does creativity produce business value? McKinsey finds strong correlation between creativity and financial performance.
Valuable link
Book
The Rise of the Creative Class, Revisited, by Richard Florida
Dive deeper
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According to urban theorist (and CityLab cofounder) Richard Florida, a rising “creative class” of workers is fashioning an economy in which “the creative ethos
is increasingly dominant.”
Classy
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Creativity drives business innovation and growth. But is it reserved for the lucky few?
Creating creatives
In this edition:
Likelihood of above-average financial performance: quartiles ranked by creativity score, %
Total returns to stakeholders
Organic revenue growth
70
Top
Bottom
Top
Bottom
35
67
32
% of workforce
Service class
Creative class
Agriculture
Working class
—World Economic Forum
The creative economy … encompasses creative endeavors such as music, film and television, gaming, advertising, publishing and literature, as well as architecture, design, arts, and fashion.”
“
Getting ready
C-suite executives can boost
the creative output of employees
at any level using these
simple techniques.
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Sparking creativity in teams: An executive’s guide
Article - McKinsey Quarterly
Treat creativity and data
as equal partners, with regard to the customer experience and consumer insights in particular
Impose artificial constraints (eg, what if the price of our product was halved?) to
inject “stark necessity” into otherwise low-risk
creativity-building exercises
Discover the hidden connections across “seemingly unrelated questions, problems, or ideas” that research shows are the most powerful driver
of innovation
Help employees confront
the hidden orthodoxies
about customers, industry norms, and business models that deaden creative impulses
Plunge would-be innovators into new experiences to help them break free of preexisting views and conceptions
Immerse
Challenge
Discover
Limit
Unify
Sparking creativity in teams:
An executive’s guide
Article – McKinsey Quarterly
